To make your website produce the returns just as you want, you will need to make sure that it has a lot of traffic. This you can gain organically or through paid advertising, both of which are recommended.
The best and most productive way to gain more traffic to your site is by making the most out of the social followers. This is because there are different channels here and all of which have a large number of followers.
However, the largest numbers of followers are on Instagram, the most popular photo and video sharing app, reportedly having more than a billion active monthly users. If only you can drive your social media followers, especially your followers for Instagram, towards your site, you will automatically have a large number of organic traffic to it.
It is, for this reason, experts suggest that you should integrate Instagram with your social media marketing efforts, especially if you want to have a large number of social traffic to your site.
Get authentic followers
Sometimes, you may even have to buy Instagram followers for specific reasons but make sure that you always get authentic followers to your site. This will ensure that:
- The followers are more engaged with your posts
- They will go through your content and perform the necessary actions as suggested and
- They will eventually make a purchase thereby increasing your sales and business revenue.
It can be disheartening when you start a business with just 50 followers. In this situation, you may tend to find out how you can raise it to 100 or even to that pivotal 10,000 followers mark.
Sometimes, spending a few days at a stretch at it may only get you a few new followers but that may not suffice your business and its needs in any way. However, getting to a bigger follower number for and by you may seem like a lifetime away.
Buying Instagram followers
This is why so many businesses fall into the trap of buying Instagram followers. However, experts say that this can ideally be one of the biggest mistakes that any business can make and there are a few reasons good enough for that.
- Firstly, there is a good chance that you will end up buying fake followers and any frequent Instagram user, leave alone the influencers whom you may need to use for your marketing purposes at some point in time, will be able to spot a company with fake followers very easily. For example, suppose your account has 10,000 followers but you only get 10 likes for a photo, it will inevitably mean that you have “bought followers!” This will have a diverse impact on your brand as well as your reputation. It will affect your business sales and profit and everything in between making your brand look uncool and even phony. Moreover, you are not buying real people for following your account. You are buying fake likes from fake robot accounts. These are not any real people who will ever buy or have ever bought from you. This is ideally never a smarty move for a business or user engagement.
- Secondly, buying fake followers can be too risky to form the point of view of Instagram. If Instagram in any possibility picks up that you have bought followers, it can implement a shadowban. This means that all your hashtags will be hidden from the general public by the platform and only your genuine followers will be able to see if you post anything. Once your account gains the shadowban status, it will be really difficult to have it removed because Instagram will seldom be convinced to undo it. The only option is to set up an entirely new business account and start everything all over from scratch again. This also means that now you have zero followers.
Therefore, it is always unwise to buy followers on Instagram as this is not only low paying investment but is also a very risky proposition for your business overall.
Build your audience
You will be better off if you start at a slow pace and do not expect results overnight. A far better yet authentic approach to gain more followers to your Instagram account and traffic to your site is to build your audience.
However, you will need to have a lot of patience and have to do a lot of work if you want to build your audience from 100 to 10,000. Though it will take time, it will happen for sure. Getting more followers for Instagram means getting engaged and active as that is the only way to gain the trust of the users. This takes a lot of time and requires:
- Posting great content constantly on a daily
- Choosing relevant and appealing contents to post on the platform
- Responding on the positive as well as the negative comments that your posts may receive and
- Following potential customers on your pages.
All these efforts will pay off slowly and surely over a few months. You will then see that your numbers increase.
Build a beautiful feed
You should take a cue from agency pros to build an impressive and effective Instagram feed. They are the best persons to help you in this matter as they most of the time use Instagram automation tools to visualize and then plan feeds ahead of time. This helps them to create a brand aesthetic, value and most importantly build a beautiful and most consistent feed.
You can also get a large number of authentic and more engaged followers through paid ads, sponsored posts, and several other strategies. One such way is Influencer marketing which is the most common way on Instagram to build followers. There are lots of people who are making an actual living by gaining their online influencer status.
All these ways are proven to be the most effective yet authentic ways to build an audience. Try these and stay away from fake followers for your benefit.