The key to building traffic count to your site from social media lies within consistency. If you are consistent with your social media publishing, you will have a higher chance to be seen by your social media followers. This will increase the traffic to your site invariably.
Therefore, when you see a rise in the traffic count to your site, make sure that you do not slow down or stop posting new content. In fact, you should:
- Maintain a daily publishing schedule for social media traffic building.
- You must also know exactly how much you should post each time you do so on each site.
- It is also necessary to know the exact time of posting your content on these sites.
This is not an easy task because you have to be very precise in your calculation. There are lots of different metrics to consider and insights to gather in order to make sure that you post the exact amount of content at the exact time when your audience is listening, or active. This will help you to gain more followers and real Instagram likes and guides them to your official website.
The frequency of posting
When it comes to the frequency and timing your posts these following approaches may be very helpful:
- If it is Facebook, post 3 to 10 times a week
- On Twitter post at least five times a day
- On Instagram, you should post around 1.5 times a day and
- On LinkedIn, it should be about 2 to 5 times a week.
It may not be easy on your part to maintain such a confusing posting schedule, especially if you are active on different social media channels and want to make the most out of your social followers.
You will be better off when you use a social media calendar. If you fill up this social media calendar as much as possible, it will be easy for you to keep up with the frequency speed on each channel. When you build a full schedule, you will know about your publishing habits, tactics and schedule very clearly.
Know your competitors
There are different tools and apps available out there that will help you to post your social messages at the right time and even ahead of your competitors. This will minimize the chances of your competitors to get that edge on you, enabling you to optimize the post time just as efficiently as you.
However, you should not take things lying down and make it a point that you research your competitors on a regular basis. This will help you to know how good your competitors are doing. This ideally is a proven marketing strategy that should be applied in the same way in your social strategy to gain traffic.
Therefore, then need of the hour is to have a social media competitive analysis that will help you to dissect your social media traffic simply. You will then be able to locate the Key Performance Metrics that will enable you to see how similar followers respond to the social posts of your competitors.