The times when it was just enough to buy more links to get into the top are irrevocably over. The 2019 trend is a comprehensive promotion of the site, a comprehensive work on the internal and external factors that affect the search ranking. Everyone who has a site would like it to be more popular. The popularity of the site is the key to success, both for a large draft and for a small online store.
If your business is still far from the Internet or promotion or is progressing very slowly, you should contact the companies that are engaged in the creation and promotion of search engine sites. There are companies that work with all types of online promotion: reputation management, social networking promotion, site optimization, online advertising. They can offer you some services, which help you to promote your site:
Online-PR advertising business online
Online advertising is the next step after SERM. Paper brochures are a thing of the past, your target audience has long since gone online, and it’s much easier to notify your proposal to them and launch a product or service advertisement. But in doing so, PR also places greater emphasis on the overall positive image of the brand: this includes working with existing resources companies and outsiders, exploring trends and opinions of users. The signal that online-PR is moving successfully is the emergence of new subscribers on your site or representation on social networks.
PPC – contextual advertising
Most often, the advertisement is placed on a site for a long period of time and costs accordingly. Against this background, contextual advertising looks more comfortable and progressive PPC has many advantages that make it more productive than others. PPCs are the same promotional links on the first pages of the search engine when you search for a product, and they also “chase” you through some sites for the smartphone ad you were looking for.
The main point is the price, payment is made only for the transition on the advertising link. Plus your ad is shown to your target audience, as it uses key queries. The next plus is the almost instant feedback that you can draw conclusions about the “success” of the ad and promptly correct it if necessary. So contextual advertising can be called faster and more optimal due to it’s fine-tuning and targeting directly to the target audience.
SMM promotion on social media
Social Media Marketing (SMM) is a large-scale work with all existing social networks since every internet user is registered in at least one of them and is a potential client for a particular sphere of services. The first step of SMM is to create a thematic community for your brand. And then: working with design and overall style, creating interesting and viral content, attracting subscribers, communicating with the audience, user entertainment that is all the same work on reputation, targeted advertising, detailed statistics and more.
This is also the SMO Social Media Optimization industry. But it is aimed at attracting social network visitors to your main site. For this purpose links to materials of a resource are placed, buttons of social networks are in turn added to it, an adaptive version is created so that users of mobile devices do not have difficulty in going to the site. The ease of use and promotion of the network will make the site more popular, and then there will be an increase in orders.
WEB-development, creation of sites
There is no need to be wordy here: in the age of progress and active development of Internet technologies, not having your own site means losing thousands of customers who go online every day. The official site is your business card, the face of the brand if you like. Having an own resource automatically adds status to the company because users think: “if a company does not have a site, then it is small, serious, unreliable and so on. Nowadays, every decent company offers an overview of its services even on the Internet. For example, if you want to create a resume, there are many sites that can provide this opportunity. One of them is ResumeGet.com that provides quality CV writing service Creating a site, you also need to actively work on it: create advertising, promotion on social networks, regularly publish useful content for readers, optimize, add widgets, keep track of download speed and usability. Particular attention should also be paid to SEO-optimization to occupy the first place in the search engine ranking.
SEO – Search Engine Optimization
SEO is Search Engine Optimization and website promotion. Without SEO, it is practically impossible to break into the top ranks of Google search and Yandex unless your service is unique. But since this is unlikely, you should pay attention to search engine optimization, so as not to get on the 5 or 10 pages, do someone even gets to them?
The top-ranking issues guarantee you visiting your site. After all, being at the very beginning testifies to the prestige of the company and arouses confidence even before entering the resource. The main feature of SEO is in collecting the key queries that potential search engine prospects typically look for and incorporating them into article texts and descriptions. There are your own ideal percentages to be a reliable source of information in the eyes of the search engine. This affects the place in the search rankings.
Now, you understand how global a job can be if you make the decision to comprehensively promote your business online. And what is important – in any case, it will be necessary to involve specialists of various profiles – SEO-optimizers, copywriters, specialists in context advertising, programmers, layout engineers to solve specific problems and a number of others.