Releasing a new product in your business lineup is always a big moment. There are the excitement and anticipation as to what kind of interest the release will draw, but there is also fear that all will go smoothly and that it will be received in a positive light.
While there are all kinds of steps that businesses can, and should take in terms of process and the announcement, one avenue that tends to generate engagement is a digital newsletter or an eNewsletter. Newsletters can be an incredibly effective way to hype the release and then generate interest. Here we’ll take a look at everything you need to know if you plan on using a newsletter as part of your new product release campaign.
Always Be Mindful of Who Your Reader Is
The top tip from the experts is always to be mindful of who your reader/customer is. Who are they? What do they care about? What sort of messaging works on them? The answers to these questions will help you to craft an effective copy.
Ensure the Design is Clean and Clutter Free
Businesses also need to look at the design with an objective eye. It should be clean, clear, direct and to the point, and most of all, clutter-free. You don’t want the messaging to get lost in the newsletter.
Check Out Examples to Draw Inspiration from
Another tip is to look at effective examples of newsletters being used in a variety of ways to start to get a feel for what works and what doesn’t. Remember, just because a newsletter had excellent results in one industry, doesn’t mean the exact same template and technique will work for your business and audience. The idea is to look at newsletter examples for inspiration and ideas.
Include Plenty of Product in Information
Now, because the purpose of the newsletter is to discuss a new product release, you need to beef up the content with production information. This can include all the details and user information, product promotional shots, video, and even testimonials if you have any to share. Remember, you are trying to generate hype, so you want to answer as many questions as possible in your newsletter.
Of course, the newsletter should also include links to the website and to the product’s page, making it easy for people to find the item.
Create a Schedule
The final tip is to create a schedule that you stick with. Often, it’s a good idea to start teasing the new product in advance, leading up to the release date. Then you can send another newsletter once it is available and even one a little after regarding the interest that the product has generated. It’s all about capturing the attention of your customers and keeping it.
Get the Results the Business is After
By spending time reading up on newsletters, and following some simple tips and advice, your business will be able to get the kind of results you are after and increase the odds of a successful new product launch.