TikTok is a Chinese video sharing platform that increases in popularity day by day. There are millions of creators and businesses that use this platform to gain organic reach and rising engagement. Compared to other social media platforms like Instagram and Facebook, TikTok is still a new and growing place.
TikTok is more popular among teenagers and youngsters. So, if your target audience is youngsters, Generation Z, or millennials, TikTok is the best choice to get nemours organic traffic.
Whether you’re an individual or business owner, TikTok is the ideal platform to promote your brand or product to the exact customers. Increasing engagement for your videos is an important strategy to boost your video visibility and social proof.
1. TikTok Batch Theory
Like other social media platforms, users must see how the TikTok algorithm works and which content is relevant to their niche.
For example, when a new video is uploaded on TikTok, it’s displayed to the first few people. If people watch your videos until the end, your videos will appear on the TikTok For You page.
A video with a high engagement rate from the first batch of users will get the chance to go viral on the app.
2. Post Content Frequently
Consistency and regularity are two key facts on TikTok that help to increase your engagement level and gain audience attention. When you post content on a regular basis, make sure your videos establish new and different information. You can schedule your content by using the TikTok calendar that generates the audience engagement rate and growing followers. So, you must try to post your content each day and find when your audiences are active online.
3. Upload High Quality Footage
The most common feature of all viral posts on TikTok is their quality. Postin high-resolution videos increase the chance of your video visibility. The first few seconds of your video decide whether your video gets lots of views or not.
If you capture your TikTok videos, make sure your video has good lighting and effective sounds. You can simply use your smartphone cameras while capturing videos. Even high quality videos have more chances to get featured on TikTok For You page, and it grabs more attention.
4. Share Behind The Scenes Videos
Behind the scenes outlook is a way to build a stronger relationship with your audiences and a high engagement rate. If you use TikTok to promote your brand or products, you can create videos of your company images, workers, and your daily working process.
Behind the scenes videos allow users to learn more about your business, and it enhances your overall brand presence. It shows the real side of your company and helps to present your brand, product, and services to potential customers.
5. Go Live Streams On TikTok
Similar to Instagram and Facebook, TikTok allows users to go to live streams, which helps to directly connect with your real-time followers. The main purpose of TikTok live streams is to build a deeper relationship with your followers and increase interactions.
Before your live streams, you can create a normal feed post to announce you’re going live. In this way, you’ll get the chance many people get the notification to their profile and watch your stream.
6. Work With Your Own Challenges
Hashtag challenges are excellent strategies to get more engagement and create great exposure for your TikTok account. Before you create your own challenges, you have to find your own concepts and ideas that are entertaining and funny. If you want sufficient likes and views for your TikTok videos, you have to put your own effects and innovative skills while creating hashtag challenges.
You can promote TikTok hashtag challenges in two ways such as,
- Participate in other user’s challenges to create and recreate videos based on their theme.
- Make your own challenges with relevant hashtags.
7. Use Trending Sounds
We all know that music is the key to getting more success on TikTok, capturing many user’s attention. TikTok offers plenty of music, sound effects, and short clipping in its in-app music library. Also, depending on the popularity, popular songs will vary from every week. So, you can upload your videos with different songs to get more impressions. You can also use the TikTok Discover page and For You page to find different songs to increase popularity.
8. Interact With Your Audiences
Increasing your followers on TikTok will help you to generate engagement and make more conversations. However, if you enhance your sales growth and drive traffic to your website, you must increase audience interaction.
TikTok offers endless opportunities for creators to generate good conversations. Here are few ways that provide value:
- Replying to your follower’s questions and comments.
- Hosting contests and giveaways to encourage engagement.
- Post content at the peak time of TikTok.
- Add trending hashtags and captions to instantly improve your audience engagement.
- Make use of TikTok filters, effects, and stickers.
9. Create Duet On TikTok
Duet is the most popular and effective content strategy on TikTok, which helps to expand your profile reach and get massive engagement for your videos. Without any face-to-face meeting, you can directly interact with your target audiences.
You can use the following steps to make a perfect duet on TikTok:
- Open the TikTok app and select the video you like to duet.
- Tap the share button at the ride side of your videos and select the duet option.
- Click the camera icon and capture your own video for your partner.
- Once you finish the video, you can edit and upload it on your TikTok profile.
10. Add Engaging CTA’s
When you post videos on the TikTok app, you can include the right call to action under your videos. It is the way to directly invite viewers to the landing page or your website.
Moreover, a video with an attractive CTA will drive your website traffic and make your profile more authentic and attractive. However, you can add your CTA in the TikTok description part as well as on other social media links.
TikTok is currently a growing social media platform, and it reaches many creators, influencers, and businesses. If you put all your efforts into it, you can definitely succeed and achieve your goals within a short span. You can use all of these strategies to uplift your brand growth and engagement level!