Are you using Twitter and Instagram to promote your nonprofit, mission, fundraising campaigns, and impact? If you haven’t already, it’s high time you took advantage of the massive opportunity it has to offer your charity organization.
To get started in this process, let’s take a look at some stats about these platforms to help illustrate the point.
- Twitter has 330 million active monthly users.
- Every day, approximately 134 million people sign in.
- Every day, approximately 500 million tweets are published, or 5,787 per second.
- A tweet has an average lifespan of 15 to 20 minutes.
- People spend slightly more than 3 minutes per browsing session.
- 1 billion active users, 800 million monthly users, and 500 million daily users
- To date, over 40 billion photos have been uploaded.
- Every day, approximately 3.5 billion likes are received.
- Over 60% of users’ login every day, ranking second only to Facebook in most engaged daily users.
- In the United States, 59% of users are between 18 and 29, making it a platform dominated by millennials.
Instagram has made a name for itself as a robust social platform for businesses to share their product, company culture, and stories, not just as a place to post pictures. It’s also become quite the platform to increase user engagement, while also building a following in the process.
We believe there is a solid case to be made for marketing to this massively engaged audience on Twitter and Instagram to appeal to them to make charitable donations to your organization.
We compiled a list of Twitter and Instagram tips to help your nonprofit engage with current followers, reach out to new audiences, drive traffic to your website, raise awareness for your work, and encourage people to donate to your cause.
Create a Business Profile
There are numerous benefits to registering your Instagram account as a “business profile,” including the ability to add your “type of business category.” List yourself as a nonprofit so that anyone who comes across your profile will immediately recognize that you have a social mission. Add your website and contact information, as well.
When you turn your profile into a business page, you gain access to data such as impressions, engagement, and reach for all of your posts and stories. Users can take up your mission and donate to your cause when listed as a business, not a personal account.
Include A Link in Your Bio at All Times
One top Instagram tip is to be creative with the links you include in your bio. Include a link to your website if you have blog content or launching a new fundraising campaign. To analyze traffic from your Instagram profile, you could even use a bit.ly tracking link.
With your caption and stories, you can also direct readers to the “link in bio” to donate or support your cause. The phrase has become so common that no further explanation is required—Instagram users will know exactly where to go.
Ensure That Your Account Is Public
This one appears obvious, but it is easily overlooked. When your nonprofit supporters land on your page, ensure that they can easily follow your account. To double-check this, go to your profile page, click the cogwheel in the upper right-hand corner, then scroll down to the section called “Account Privacy,” and make sure the “Private Account” option is turned off. If you have a private account, users cannot easily access your account and may not be willing to donate to your charity.
Use Instagram Ads
Instagram ads will help you promote an upcoming festival or fundraiser. These advertisements occur more naturally in a user’s feed than on any other channel. If you have the means to put money behind your social media efforts, this Instagram tip is worth a shot.
Because Facebook owns Instagram, you can run Instagram ads alongside your Facebook ads. Examine your Facebook ad manager for all the ways you can cross-promote on both platforms.
You can also create Instagram ads directly from the phone app. You can use paid promotion to post a photo, video, carousel, or story, so read this Instagram Business blog post to learn more.
Promote Your Blog Content
It is not sufficient to post the blog on your website and leave it there, especially if the contents will compel people to donate. You must promote it to the rest of the world via Twitter.
Make it a habit to tweet out your content regularly. It’s a good idea to tweet your content the same day it’s published on your website. In this manner, you establish a cadence that your audience will come to expect. If your content is compelling enough, it should touch your readers’ hearts and move them to donate to the cause.
And even better, if you are looking to share your thoughts and expertise across different platforms and blogging sites, discover the many opportunities that lie within guest blogging and doing online interviews.
You can see a great example of this type of article writing and blog in this article by Craig Kielburger, which discusses his story and experience in starting charitable organizations and helping those in need.
In short, the more content you put out there and share it with the masses, the more likely you are to inspire others to take action and become aware of your cause.
Make It Simple, and Enlist the Assistance of Celebrities
Tweet your direct participant page link so that your followers can easily click and donate! Consider including your link in your main Twitter profile for easy access. Have some fun with it by providing a countdown to your head-shaving event or an update on your fundraising goal.
Send tweets to public figures for help in sharing the message or even a donation. It never hurts to ask because even if all you get is a retweet, that’s thousands, if not millions, of people who will see your connection and possibly donate.
Share Your Success Stories
Twitter is an excellent platform for showcasing the outcomes of your organization’s and volunteers’ hard work. The Make-A-Wish Foundation tweets about the experiences that donors have enabled them to provide for terminally ill children.
These donations allow some of these children’s dreams to come true, and the tweets enable their community to participate in the experience. Allowing people to see for themselves the difference this charity makes in young children’s lives increases the likelihood that they will attract more people who want to help.
Volunteers and Donors Should Be Recognized
Individual recognition for contributions goes a long way, especially in the Twitterverse. Your contributors should be recognized for their time and effort through a blog mention, photo on a website, thank you tweet, or a goody bag.
Honors can be bestowed at offline events, making the entire fundraising experience more festive. You can also be creative in terms of what you reward people for. Fundraising is about more than just who raises or donates the most money. It all comes down to vision, teamwork, and follow-through. And everyone who was involved in any of those details deserves to know the impact they had.
Take Advantage of Influencers
People with a large following on Twitter are precious to nonprofit organizations because they can broaden your reach and encourage participation from Twitter users who would otherwise be out of reach. Charities that have celebrities as ambassadors or supporters are much more likely to raise awareness for their cause.
To make the most of these suggestions, we recommend that you implement as many of these charitable social media tips as possible during your crowdfunding project to increase charitable donations.
It will definitely take some time to get started, but it will be well worth the effort. The synergy of their collective influence may be precisely what your project requires to succeed.