As time passes, the cosmetic industry grows and so does the consumer market. More and more consumers today tend to buy beauty products online. Thus, reaching the right pool of cosmetic consumers online requires a holistic marketing strategy.
When it comes to selling cosmetics and skincare products in Pakistan online, there is cut-throat competition. Hence, if you aren’t doing something different than what others usually do, your store won’t get enough exposure, leads, and ultimately conversions.
Marketing strategies for cosmetics and skincare products in Pakistan.
1. Build A Stunning Website
Selling anything online begins with an online portal. There are tons of websites that sell beauty and skincare products online. However some are just doing better than others just because of the website design, and user-friendliness. User interface plays a huge role in keeping the visitors engaged and provokes them to buy products with ease and satisfaction.
While designing a website, pay attention to the following must-have attributes.
- Great UI/UX
- Easy navigation
- Fast loading speed
- Easier checkout mechanism
- Well defined products pages, categories, and subcategories
- Concise products descriptions
2. Optimize for Search Engines
Developing and designing an online portal is just one piece of the pie. Your store needs to be visible to the search engine and that’s where Search Engine Optimization (SEO) comes into play. No matter how stunning a website might look, it won’t do you any good, if it is not under search engine radar. Unless you are a giant brand with an excessive amount of direct search, SEO is the only option you must resort to for boosting your cosmetic store’s sales and awareness online.
When it comes to SEO, two major concepts play out.
i) On Page
On page, SEO refers to the process of optimizing the store website from within. It begins with finding keywords related to your business and products that users use to find a product. Various digital marketing tools, such as ahrefs, google keyword planner are used in the keyword research process.
List all keywords with transactional intent and start incorporating them in the following area of your website.
- On-page content
- Meta Title
- Meta Description
- Production Descriptions
ii) Off Page
Off page, SEO refers to the process of acquiring backlinks from other authority websites. Typically include guest posting and guest blogging on websites and getting contextual anchors that don’t look injected. Furthermore, link building campaigns off page also include business citation creation, directory submissions, and getting into relevant forums and community websites.
3. Leverage Social Media
While running a cosmetic store online, you must not ignore leveraging social media platforms such as Facebook, Instagram, and Pinterest. These platforms serve millions of users on daily bases and have a huge potential for marketing your products to a wider audience.
You need to be proactive on every social media channel by posting quality and engaging content, pictures, and a strong call to action that encourage users to come by your site, and possibly convert. In addition, use various marketing gimmicks and off-sales on different festivities in your region.
4. Automate Your Business and Interact Personally
Utilizes tools like catboats, WhatsApp business APIs, and Facebook Messenger that enable you to interact with each user personally. These tools help you automate your business where customers can easily perform key actions like, placing orders and knowing about your business with pre-defined Q&As. In addition, customers can chat directly with your sales and support team for any query.
5. Have a Customer-Centric Behavior
While running any business online, customers must come first. It is important to consider each and every customer query popping up from the customer’s end and ensure a prompt solution. Let’s say if a customer wants to return or exchange products should be able to do so. This helps in building customers’ loyalty and trust.
6. Acquire Customer Reviews
Customer reviews and feedback can get your online business to new highs. These are actually a word of mouth that allows other prospective customers to get an idea of how your business is doing. Every savvy online shopper today first checks out the reviews section to validate the authenticity and trustworthiness of your store.