15 Innovative Content Ideas To Create Engaging Videos On TikTok

TikTok is the most celebrated video-sharing social media platform. It is well-known for short and hilarious clippings. The most highlighted part on this platform is lip-syncing. Teens and twins entirely dominate this social media. TikTok has about 689 million monthly active users, and it has beaten the popularity of Facebook, YouTube, Instagram within the past three years.

Like all other social media, it has the highest visibility and tons of engagement. The main benefit for marketers using TikTok is, they can build brand awareness and boost their popularity.

This article will learn about the 15 most stunning video ideas to create perfect TikTok videos that can uplift your engagement.

Before starting, let us look at the TikTok statistics that may assist you in enhancing your online campaign.

  • TikTok has been downloaded 2.5 billion times. 
  • Almost 40% of TikTok users are between the age of 16 to 24 years. 
  • On average, TikTok users spend nearly 54 minutes on this platform daily.
  • TikTok is available in 75 languages and in 150 countries. 
  • Do you know? In the last year,15 million educational videos have been shared on this platform. 

Idea #1: Keep Your Eyesight On Challenges & Viral Videos 

Challenges and viral videos are a part of TikTok; you have two options when it comes to challenges. Either, you can participate in challenges and create your own spin on them. Or you can create your own challenge, encourage your audience to take part, and share with their friends. Believe me; it will increase your popularity and reach, you have a chance to become famous. Moreover, you can cross-promote on multiple channels. You can even spot your video on the recommended watch list.

On top of that, taking part in trendy challenges or viral videos will boost your popularity. Whenever you create or participate in any challenges, remember your video must be unique and creative from others. This way, you can bring bags of engagement to your videos and make your account more famous. 

Idea #2: Pay Attention To Trending Hashtags 

Another method to increase your engagement is adding the right hashtags to your content. Using perfect hashtags, you can gain more visibility to your content. Moreover, you can make use of hashtags to spot trending topics on TikTok. Visit, “discover” and “for you” page to see what kinds of hashtags and topics are trending. Try to incorporate those hashtags and topics in your videos; it will give you instant engagement and drive more audience attention.

Idea #3: Dance With funny Moves

On TikTok, you’ll see lots of dancing videos. Do you think they are experts in dancing? Of course not; you can create your dancing videos and post them on this platform with simple steps. Especially if you dance with funny moves, it will attract more audience. Ensure you have added trending songs as your background for your dancing videos to get more visibility. If people get impressed with your dancing videos, it encourages them to recreate your videos. 

Idea #4: Do More Live Videos 

TikTok allows you to use live features to stream your videos on this platform. Anyways, you must have 1,000 followers to access live features on this platform. If you want to become popular on TikTok, you can use a live stream feature to increase your TikTok followers count and it will help you to uplift your engagement rate. It is an excellent way to connect with your audience directly than regular videos. Through live videos, you can increase your engagement rate and build good relationships with your audience.

Idea #5: React To Trending Songs Or Music 

Music is the unavoidable part of TikTok; every week, you will spot one of the trending songs or music on this platform. Once people identify its trending song, they’ll start lip-syncing or recreating the original video to become viral; as soon as you spot trending songs, begin to recreate it with your imaginative twists. On the other hand, if you want to become viral through trending or popular songs, you can imitate songs with cute reactions, along with dance moves and more. Trust me; soon, it will attract generation Z and influence them to create their own video.

Idea #6: What About Dialogue Reenact 

One of the most famous contents on TikTok is lip-syncing to movie dialogues; it may be sad, comedy, or happy dialogues, anyways, it will receive massive attention from your audience. You can easily make your video a big hit, but you have to pick perfect dialogue. You can choose sad dialogue and perform in an opposite way, same as happy dialogue. 

Either you can perform alone, or you can ask your friends to team up with you. First, you need to select your dialogues and engagingly reenact them. In fact, you can come up with your own dialogue and can create a separate fanbase for your videos. Generally, people like the video when it’s more expressive and has a cute reaction.

Idea 7: Cute Animal Video

Pet videos are most famous on all other social media platforms. TikTok is no exception. People on TikTok admire charming animal videos. If you have a pet animal, grab the opportunity, make videos with your pet, and post it on your feed. Showcase your pet engagingly and hilariously for more likes and comments. You can even create a comedy script for your pet and make it perform accordingly.

Idea #8: Showcase Your Skill

You may be good at something, looking for ways to showcase your talents in front of massive people. So, TikTok will be a perfect platform to show off your talent creatively and excitingly. Through your skill, you can pull your audience’s attention, and you can get more chances to enhance your skill.

You can display any kind of talent, simply shoot the video by yourself creating a piece of art, raise the speed and upload the video. Moreover, it will work for every art like drawing, art, photography, craft, and more.

Idea #9: Run Q&A Sessions 

You can run Q&A sessions and reply to your audience’s questions by posting separate videos. In fact, it’s one of the great methods to get your audience engagement and know them in a better way. On the other hand, you can prompt a question, make them display on the screen, on seeing that people will get attracted; this way, you can increase your engagement rate.

Actually, it’s one of the brand new features On TikTok, which is also trending among your audience. Use a famous song in your videos so that TikTok will push your reply videos in front of a new audience. 

Idea #10: Transformation Video 

Transformation videos are getting trending on all other social media apps. When it comes to transformation video, you can do any kind of transformation. It may be a different makeup look, hairstyle, wardrobe look, and more, which must be something in an organized form. Currently, beauty filters are famous on TikTok; you can use this mode and transform your face into a different look. This kind of transformation is more beneficial for beauty and fashion bloggers to showcase their skills innovatively.

Idea #11: Educate Your Audience

Tutorials, how-to-do, educational videos have separate places on TikTok. You must understand the fact that not all people on TikTok want entertainment and amusement. Some may seek informative and valuable stuff as soon as you spot something beneficial to your audience and share it on your feed. While creating a tutorial form of videos, you can use the fast forward option to show the entire content in a single video to suit the original tutorial style. Just look at beauty posts, see how they create their self-explanation video. 

Idea #12: Do Videos On Freeze Frames 

The video content became more popular after TikTok came up with the freeze frames feature. You can use this filter for your background, and it adds extra highlights for your video. People actually love this feature, which is making your video more engaging and attractive. 

Idea #13: Post Your Day-To-Day Routines 

Creating videos on a day-to-day routine or showing your daily happenings and activities will drive more engagement and make your audience get attached to your account. In fact, you can become a great celebrity by posting your daily activities on TikTok. Trust me; it will grab all your audience’s attention effortlessly. If you’re a working woman, you can create videos on how managing your profession and your household works together, like sharing tips and more.

Idea #14: Host Giveaways & Contest

If you want immediate attention and engagement from your audience, run a giveaway or contest. Once you plan to start giveaways, get ready with your conditions, and give complete details about your giveaways, like how to participate, starting & ending date, about the prize and its announcement. Don’t forget to share your giveaways on multiple channels to bring more participants.

Idea #15: Adding Your Voiceover As background 

On TikTok, you have a new feature called voiceover; using this, you can comment on any video through your voice. Moreover, you can do the voiceover for any video with or without the original audio. It makes the video more funny and entertaining.

Winding Up

TikTok is the best stage to showcase and enhance your unique talent in front of millions of people’s eyes. It has plenty of innovative features, editing tools, effects, filters to make your video even more engaging and colorful. You can quickly grow your online community through TikTok. Innovation and consistency are two critical factors to make your success on this platform. I hope this article will give you fantastic content ideas for your TikTok video.

Author Bio: Anne Joseph is a passionate social media writer and working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoys the opportunity to work with social media influencers. Start following her on Twitter.com.

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