Residential movers are becoming more and more common today. These companies offer all-inclusive services that can help any homeowner move from one place to another smoothly. If you are moving soon, you can call a professional moving company and let them do all the hard work for you.
On the other side of the coin, if you’re planning to start your own long-distance moving company, standing out from the competition can be tough. Professional moving companies are in-demand, which means that you have to compete with hundreds of companies operating in the same area. The competition gets tougher if some moving companies in your area are also considered as household names and have earned many loyal customers for years.
Fortunately, all is not lost because technology can be your greatest ally. For people who are planning to dive into the business arena and offer moving services, it’s best if you follow these social media strategies:
- Maximize Your Social Media Profile Bios
There are countless social media profiles for businesses today. While some of these are still new, others have been around for decades. This variety allows even start-up moving companies to find a platform that suits their needs.
When using social media, make sure that you maximize the platform by indicating your company name, date of founding, contact numbers, and link to your website. Uploading your company logo in the bios section is also a must.
Making these visuals evident in your social media profiles will make it very easy for online users to know your moving company better and remember your brand.
- Consistently Post On Social Media
All of your efforts to sign up for different social media profiles will be useless if you don’t exert time and effort in maintaining. Seeing stale content on your social media profiles can leave a bad light on your moving company. This content will make the online users think that your moving company is inactive and would never consider doing business with you.
Make sure that none of these happen by consistently posting on your social media profiles. If you plan on signing up for Facebook, spend time to post accurate and informative content. Make use of this platform to engage with your customers, answer concerns, and study what your competitors are doing.
Although there are many social media platforms that are free today, it’s important to only choose ones that you don’t mind maintaining for long periods.
- Use Videos To Get Your Audience’s Attention
The type of media you will post online can create an impact on online users. There are many moving companies who are using social media to market their services and engage with customers, which is why you should make sure that yours is different and informative. It’ll be challenging for your moving company to stand out if you only follow what your competitors are doing.
And while writing articles is one of the most effective forms of marketing online, it’s not the only option you have. For you to haul in more customers, and become a memorable brand online, use videos as often as possible. Instead of merely publishing articles to inform potential customers about the existence of your business, come up with a creative video that highlights your humble beginnings, and services offered. You can even include the movers who are working with you and statements from previous customers. Videos will surely make your moving company different and create a positive image online.
- Use Paid Advertising For Your Promotions
As mentioned, there are many social media platforms that are free today. You can easily sign up for any of these, share your content online, and then enjoy an increased customer base. However, the reach of your efforts will be very limited. When you sign up for Facebook for social media marketing, for example, your posts will only be visible to your friends and followers.
If you want to reach as many people as possible, invest in paid advertising on different social media platforms. If you do so on Facebook, your posts will appear in the news feed of online users who are looking for moving services. If they have searched for “moving services,” your page will likely pop in their new feeds, allowing you to gain more following.
The same usually works for most social media platforms. People who are searching for moving services will be presented with several ads from your page. This will make it very easy for them to know your brand and do business with you.
You might also like to read about 4 Important Online Marketing Tips for New Startups
There are many social media strategies for moving companies today. You just have to weigh the pros and cons of each, so you’ll end up with a robust social media marketing strategy that can help you haul in customers and earn profits.