Many people reshare other social media posts on their accounts to engage with followers. It saves their time that they spend creating new content. But there are consequences of resharing the social media content of other people.
Social media platforms have their norms and terms to reuse other people’s social media content.
But there may be several benefits of resharing other social media content, especially for businesses, brands, or any enterprise to build a strong community over social media platforms.
Moreover, resharing other content saves lots of time that you may spend in creating new content.
Thus repurposing social media content comes with lots of benefits as well as challenges. Before you repost, make sure to learn to check these below-given nuts and bolts of using others social media content on your account.
Ins and Outs of Repurposing Social Media Content
Boost Content Opportunity
As millions of people are active users of social media platforms and 600 million content, whether images, videos, gifs, audio, etc., publish daily on these platforms, you can find right content as per your needs.
You can add your content to make other social media content more attractive, engaging, and rich, making the content fresh without spending too much time.
Brands and businesses can do so by resharing their customer’s post in which their brands or products are mentioned. It will boost the social proof of your brand.
If you are a marketer and looking for ways to promote your brand or products using social media content, here are some of the opportunities that you can look for:
- Digital Ads
- Email Marketing
- Embed Social Media Content on Website
- Display Social Media Posts on Digital Screen
- Cover Pages of Magazines
Enhance Marketing of Your Brand
As mentioned above, brands can repurpose their customers’ social media content or posts where their brands and products are tagged. It will generate a feeling of trust of their brand with followers and expand their customer reach.
Sharing user-generated content establishes social proof of your brand and builds a strong marketing presence that stands out from competitors.
Create Attractive Advertisement
Social media posts can be used for creating advertisements that you can run over social media channels. Creating an advertisement with social media posts is time and cost-saving. You can use social media posts to add visuals to your marketing ads.
Social media content makes great ad copy that also effectively increases conversions and delivers a message to the audience.
Violation of Content Copyrights
With advantages, there are also disadvantages for no doubt. One of the biggest dangers of using social media content of other people is the infringement of the content owner’s copyrights. We may think if a user is sharing content on social media, anyone can see it, take a screenshot, or copy the content. But this is not right practice; you cannot copy others content or repost on your account. As per the Digital Millennium Copyright Act 1998, no one can reuse or make duplicate social media content of other users, and it is considered a violation of content rights.
Need To Ask Permission From Content Owner
Utilization of social media content requires asking permission from the content owner for legit use of their content. Social media laws allow one to use other social media content only when you get permission from the content owner. In case you don’t earn the users’ rights, you may get into legal trouble, pay high amounts of fine, and lawsuits asked by the content owner.
Can’t Use For Monetary Purposes
Another important ins and outs of repurposing other social media content cannot be used for profit creation purposes. These monetary purposes include advertisements, selling products or services, or generating revenue using other social media content.
As social media content is the intellectual property of users, you cannot use it to create profit using their creation unknowingly to the owner.
Repurposing Social Media Content Is Effective, But Have Some Obligations
Without a doubt, social media platforms are a great source of unique and creative content. You can use it for your marketing purposes and promote your brand without spending any penny.
Social media content can be the perfect solution for adding content, promoting a brand, reaching a large audience, cost-effective, creating advertisements, and standing out from the crowd.
But due to social media content rights, you are required to follow norms and best practices to legitimately use other social media content so that there are no legal troubles.
So what is the solution? How to rightfully use other social media content? As we have discussed earlier, you need to ask permission from the content owner. You can do so by sending a direct message to their inbox, comment on their post, or send an email.
However, if you are a big brand and want to maintain your brand’s reputation, it is important to ask permission professionally. For such, you should use UGC Rights Management tools, like Taggbox. They allow you to curate social media content using hashtags, mentions, handles, URL, or keywords, from diverse social media platforms.
You get a wide option to add your brand logo, terms and conditions of use, and get full legal proof of permission from a user with time, date, IP address, location, device, etc. so that you can show if in case the user claims for copyrights.