If you do a search on the Google search engine by entering certain keywords, you will see a list of websites that are relevant to the written keywords. The higher the ranking, the more relevant it is to the keywords you are looking for. The number varies, generally, there are 6-10 websites depending on the keywords you write and the number of ads. So it all depends on SEO optimization on the website, the better, the better the ranking on the SERP (Search Engine Result Page). If you want to use SEO for your website, you can visit PresentFutureSEO.
How Important Is SEO
The Google search engine ranks the website not only randomly, but there are many SEO factors that affect the ranking of websites on search engine pages. Before continuing the discussion about SEO (Search Engine Optimization), it’s a good idea to understand what SEO is and its complete history.
Understanding Search Engine Optimization is an effort made to optimize a website in order to get top rankings in search engines. By getting top rankings in search engines, you will get more website traffic so that your website will be increasingly recognized. In addition, with SEO, you will get website traffic according to the purpose of the website being created. So by having this much targeted, you can further use it for just sharing information, branding, increasing trust, selling, and other money-making methods. The search engine in this case Google uses certain algorithms in determining the ranking of the website, even the Google algorithm is always updated every day. By implementing good and correct SEO, you need to adjust to the latest Google algorithms so that you can easily get page one rank.
This is the concern of search engines to carry out a series of search algorithm updates so that the results that appear are relevant and of high quality. Two computer science doctoral students from Stamford University, Larry Page and Sergey Brin solved the search engine algorithm problem by building Backrub. Backrub is a simple search engine that uses a mathematical calculation called “PageRank” to rank web pages. This is what became the forerunner to the birth of Google until now.
Historically, SEO first appeared on July 26, 1997, through spam messages posted on Usenet. Currently, the search engine algorithm is not as complex as it is today, so it is easy to manipulate. According to Danny Sullivan, founder of Search Engine Land, in the past, search engine algorithms in determining website rankings were based on meta tags and HTML code used on the website. Meta tags contain the information contained on a website page with certain keywords. At that time, many website owners cheated by entering inappropriate keywords, so that the search results on the SERP did not match what the user was looking for.
SEO is now a must-do for you website owners. Especially now that the competition for websites on Google’s search page is not easy, there are many other website competitors who are doing SEO strategies. It should also be noted that SEO is suitable for all website need, it is can only be a company profile to a business though. For that, you need to understand the importance of implementing SEO for website purposes.
The main goal of SEO is to make the website easy to find, whether it’s a keyword search or being on the first page of a search engine. That way your business website will be more easily found and recognized by many people.
Website traffic increases. Appearing on the first page of Google search will have the effect of more and more visitors coming to the website. Of course, you need to do SEO optimization in terms of On-Page and Off-Page SEO. It should also be noted that make sure your website is ready with future traffic so it doesn’t go down.
The easier it is to find, the more people will know your business. You can do branding by providing useful information plus doing soft selling of your business to make it more known to everyone. The easier your website is found in search engines, the credibility of your website will automatically increase. That way people will have more confidence in the business you are in.
The last one is easy to get conversions. If your SEO goal is to do business, organic traffic coming from SEO is targeted traffic. This means that people who come to your website are people who need the goods and services that you have. For that, you can add a Call to Action to get sales conversions from website visitors.
Thus the discussion about knowing what SEO is and how important it is for the website. To be more optimal, it can be added by using an SEM (Search Engine Marketing) strategy to bring paid traffic.