7 Ways Small Businesses Can Invest in Digital Marketing

No matter what industry you are in, having a solid digital marketing campaign could take your company to the next level.

While traditional advertising mediums can still be effective in some situations, they aren’t always as cost-efficient as digital marketing.

You might end up spending huge sums of money on billboards, radio spots, and television commercials without ever reaching your targeted demographics.

Here is a closer look at seven steps that you can take to boost your online presence and improve your digital marketing practices.

Start a Fresh Blog

Having fresh content on your company’s website is going to increase your search engine traffic, and starting a blog is a simple and inexpensive way to create plenty of content.

Your first few blogs can be about anything you want, but you should eventually try to focus on important topics and industry news.

You must also make sure that your content is easy to digest so that your visitors can skim over it in just a few moments.

Create Shareable Content

Creating shareable content is more difficult than most people realize, but that doesn’t mean you need to give up hope.

With a little bit of planning and some hard work, you will be able to create exciting and thought-provoking content that people want to show their peers, friends, and loved ones.

The first step in this process is carrying out some research on potential subjects. No matter how amazing your content might be, people won’t share it unless it happens to be pertinent and useful. 

Upload High-Quality Original Photos

Using high-quality images on your website instead of stock photos is another simple practice that could boost your company’s online presence.

When a new visitor is skimming through one of your pages, a few eye-catching photos could slow them down and increase the amount of time that they spend on your site.

Once you have added some great images, you need to make sure that they are properly tagged with accurate meta-data.

That data is going to be important when search engines are indexing your website. 

Consider Email Marketing

Many experts now agree that email marketing offers an excellent return on investment when done correctly.

Sending out large batches of emails is remarkably inexpensive, and the click-through rate doesn’t need to be very high in order to make this type of marketing lucrative.

To create a successful email marketing campaign, you will need to have a solid subscriber list.

There are many different ways to build up a subscriber list including organizing giveaways, engaging on social media, and optimizing your website for opt-ins. 

Don’t Neglect Your Website

When a potential customer sees a second-rate website, they might leave without ever even considering doing business with that company.

If you want a strong online presence, then you are going to need a world-class website. Your website must have an intuitive design and be optimized for mobile use.

You must also ensure that your website is backed by multiple layers of security that will prevent identity theft and data leakage.

Having a secure payment gateway and SSL certificate will give customers confidence when they are making purchases through your site. 

Be Active on Your Social Media Channels

Developing a comprehensive social media campaign is another effective tactic that could boost your traffic and conversions.

A social media channel might be your first touchpoint with a potential client, and you want to be absolutely sure that they are going to like what they see. At the very least, you should put up weekly posts on all of your major social media platforms.

You also need to include all of your contact information on your social media accounts so that your customers can easily reach you.

Whenever you upload new blog posts or videos, you should share the links through social media as well. 

Regularly Carry Out A/B Testing

You will never know what strategies are working unless you constantly test your website. A/B testing is essentially testing two different tactics at the same time to see which is the most effective.

An example of that would be trying out two different layouts on a single web page. After a few days, you can look at the numbers and determine which layout is more effective.

You can also use A/B testing on color schemes, calls to action, and email layouts. 

Final Word

Investing in digital marketing is one of the most effective ways to increase brand exposure, but your campaign is going to be a money pit if you don’t have a comprehensive plan in place.

These few tips and tricks will help you make the most out of every penny you invest in your digital marketing campaign, and that is going to have a profound impact on your bottom line.

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