Online Marketing Tips to Market Your Scrap Metal Business

To help protect the environment and save energy, a growing number of businesses are engaged in recycling all types of materials. Some companies concentrate on collecting scrap metal goods.

These scrap yards are where you can scrap old cars for cash and sell your old household items including washing machines, cookers and boilers. The metals they contain such as copper, zinc, stainless steel and aluminium are valuable recyclable commodities.

Competition between companies is intense so creating effective SEO-friendly contents for your scrap metal business is a vital marketing strategy, but where do you start?

Building Social Media Connection to connect with Customers

Social media platforms such as Instagram, Twitter and Facebook are in constant use providing your business with a prime source of advertising. However, establishing a dominant presence is time-consuming so it’s preferable at first to concentrate on using only one or two social media platforms.

Your choice depends on how you want to communicate with your potential customers. Instagram is ideal for making a visual impact while LinkedIn adds a professional edge to your company’s profile. To help you decide, explore how your competitors are using social media.

The Advantage of Personality

In daily life, your personality is no doubt an integral part of your scrap metal business. When using social media aim for a relaxed informality that portrays your own unique charm. Easy to use Twitter is perfect for sharing a brief but amusing photos and anecdotes about the problems and solutions you encounter that visitors might empathise with. Create teasers or questions that link to your website’s blog where you can provide useful information and relevant inspirational tales of why and how you started a scrap metal business.

Highlight Your Aims and Activities

Your social media presence is a direct reflection of how your business operates. If your account is active and lively visitors will assume your business is the same. It takes a certain discipline to use social media regularly but it’s worth spending at least a couple of hours each week personally responding to visitors comments.

Create SEO-friendly contents for your scrap metal business by informing everyone of your services and active participation in recycling awareness campaigns. Display colourful, thought-provoking images to illustrate how your business benefits the environment. If you volunteer to move scrap metal for a local conservation group use social media to advertise your involvement.

The Power of Competitions and Hashtags

Invent a campaign that encourages your visitors to keep returning to your social media platform. For instance, you probably know how many washing machines you might collect in a month. Use your social media pages to chart the progress of your campaign to collect a specified number in a year. Highlight the weight of the metals you’ll be sending for recycling.

Online marketing tips recommend hashtags to increase awareness of your campaign. Simply place one in a comment that includes specific keywords and it will instantly be grouped together with similar phrases from other users. Hashtags are very effective at generating new leads.

Effective Social Media Marketing

Building a social media connection to connect with customers frequently outperforms traditional advertising. It provides you with an active voice at any time and as an extension of your personality reinforces the image of your company. By placing SEO-friendly contents for your scrap metal business on social media you can provide information for a wide audience on how relevant your company’s activities are to the environment.

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Patrick Watt

Patrick Watt

Patrick Watt is an Australia-based writer. He travels, explores the world, and shares his stories since 2010. Say hello to Patrick on Twitter at @patrickwattpat

4 thoughts on “Online Marketing Tips to Market Your Scrap Metal Business

  • 27/06/2019 at 14:51
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    Dear Patrick, Thank you very much for putting together such an educative article on the importance of Online Marketing in scarp metal business. The art of recycling is something that this world is in need of and many companies are aiming at providing our future with an eco-friendly environment. Your writing has given venturing ideas through Online marketing to promote this business in the market.

    Reply

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