8 Tips to personalise your marketing emails
You’ve probably wondered how you can generate better results with your marketing emails.
Personalized email marketing is the key to driving greater results with email. In fact, studies have found that personalized emails can increase CTR by 14% and conversion with 10%
Read on to get the 8 best tips for personalized newsletters.
Segmentation is a great first step to start with personalized campaigns. You can collect relevant information about your email subscribers using a registration form on the web page. This information can then be used for segmentation.
- You can segment your recipients by:
- Interest for certain products
- Participation in events
- Downloaded content
- Be on the customer trip they are
- Which pages they have visited
2. Address them by name
Using a real name turns email campaigns into a customer relationship.
It has been found that personalized subject lines can increase the opening rate up to 41%.
3. Make mailing depending on how customers behave
Making mailing depending on how customers behave on the page ensures that you know where to go when they navigate. This is also a great way to get back customers who have not bought or visited you for a long time.
Having an agile marketing automation platform helps you identify customer behaviors and deliver the right information at the right time to customers.
4. Create content that stands out
Are you trying to find an original way to reach customers? Show customers that you know them with a personalized message.
- Congratulations on the anniversary of the first purchase
- birthday Greetings
- Messages to VIP customers
5. Give customers tips and suggestions of how they can use your products
Give customers the possibility of getting as much value as possible from their purchase. Tel them about different features that they may not know about, make sure they learn something in order to increase their loyalty and make them learn on a consistent basis.
6.Reach them at the right time
Send your message when the customer is ready to read it. Make sure you know when the best time to reach them is for the best chance of getting them to open and reach your email. With a solution for email marketing, you can easily see the time and date when your mails are read.
Having this data will help you to send information on time.
7. Suggest relevant products
Guide a customer to purchase by suggesting relevant products based on their previous purchase. Track their purchase history to be able to do this.
8. Link to relevant content on the page
An important part of email marketing is where you lead the reader. Link to relevant sections of your page that support the story in the mailbox and respond to the client’s interests and expectations.
For example, when making a discount on a product in your store, personalize the CTA link depending on the purchase that customer earlier.
8. What is your target audience? Do they prefer short or long emails?
It depends on how much you have to say and what is interesting to know for your audience. For example, if you have five offers and there is something interesting to tell you about them, you should provide as much information as possible. However, this does not mean that you write a thesis on each product. There are plenty of lines to get people to click on to your website or e-shop. However, if you have five different offers, you may find that the newsletter feels long. Do not worry about it. Type what needs to be written to make people click. On the other hand, maybe you have a competition and then you may not have to write so much. This is enough: “Right now you have the chance to win the product X. Click here to compete.”. Plus competition rules and contact information.
4. Need a newsletter to be entertaining? -write in a tone that resonates with them
Don’t write boring emails. No-one thinks that’s fun. Today we get huge amounts of emails and everyone is fighting for attention. In order for you, your company and your newsletter to make an impact, you need to be at least a little entertaining to get dedicated readers. And that’s the dedication you are looking for. If your readers do not engage (comment on the blog, buy your products or at least ask questions) then you have problems. Try to ease the mood slightly when you write your emails
About the author
Jay is the editor-in-chief and co-founder of Veloce International marketing. He is also a contributor to Millenary Watches journal.