Oberlo has revealed that Twitter currently has 229 million daily active users. These statistics give enough scope for marketing for any business on the platform. And looking at these statistics, more and more brands are opting to embed Twitter widgets on websites.
But why do businesses even need to be active on Twitter? And more importantly, why do businesses need to embed Twitter feed on their website?
Allow us to answer.
Twitter is a microblogging social media platform that helps businesses connect with people worldwide. It enables businesses to keep track of the latest and real-time trends and learn from social listening, which eventually helps them improve user experience. Twitter also becomes a great way to build an online reputation.
When you showcase your Twitter presence on the website, it acts as social proof for your business. Moreover, When you opt to embed the Twitter widget on the website, you are providing enough engaging content to your website visitors and turning them into potential Twitter followers.
In case you are still struggling to figure out how to use the Twitter feed widget on a website, you are at the right place.
Twitter Feed Widget – A Complete Overview
Twitter Feed Widget is a collection of Tweets created by the users, fans, and the brand to promote their businesses. As a brand, one can easily aggregate this content and embed them on the website. This way, people can browse your Twitter account without leaving the webpage.
You can create a Twitter feed widget in so many ways. We are providing you with some of the easiest methods. Have a look.
a). Using Twitter’s Embed Feature
If you are looking for a straightforward method, Twitter also offers an embed feature. You can try this beneficial feature in the following ways.
- Click on the menu icon on the tweet you want to embed on the website. Select the Embed option from the drop-down.
- Once you click on the embed option, you will be redirected to publish.twittter.com.
- Please copy the code and paste it to the backend of your website.
With this Twitter Self Embed feature, you can customize the widget’s look. You can also choose from the embed display type- it can either be Twitter Timeline or a button display.
A Twitter Timeline looks like the Twitter feed on the website. At the same time, the Twitter button allows the users to interact with your Twitter without leaving the webpage. This includes a follow button, a mention button, and a hashtag button.
However, Twitter’s Embed Feature offers a limited scope of customization. You can only change the color of the widget, hide the conversation on the tweet and change the language. Apart from that, this feature lets you add only a limited number of Twitter feeds. So you can not optimize and present it as an effective marketing tool.
But if you want to have more customization features for your Twitter Feed widget and use them in your marketing strategies, we have something for you.
b). Using The Social Media Aggregator Tool
Social media aggregators are tools that allow you to collect social media content and showcase them on the website in a customizable way. It helps you create an organized way of displaying the Twitter post. With social media aggregators, you can showcase as much Twitter content as possible.
Tagembed is an incredible social media aggregator that helps you embed a Twitter feed from various accounts and display them on your website. The tool offers a non-complicated embedding process. This means that even if you are not tech-savvy, you can use this tool effectively.
Tagembed also offers you a moderation panel, which means you can remove the posts you do not want to showcase on the website. Apart from that you also get to customize the overall look of the widget. For example, you can change the themes and layouts of the widget. You also get access to features like custom CSS. This helps you to level up your customization game.
Tagembed also provides you with a responsive widget; this means your widget will adjust its size according to visitors’ devices. While using Tagembed, you do not have to worry about updating the widget. Once the tweet is live, your widget will be updated.
c). Using The WordPress Plugin
If you are a WordPress website owner, you must be in a search of a plugin that lets you showcase your Twitter presence on the website. When displaying Twitter widgets, most marketers depend on Tagembed – Social Media Feeds WP plugin. Using this plugin, you can easily fetch content from Twitter and systematically organize your Twitter posts in one place, have full control over customization, and look into user data analytics and whatnot.
It does not matter what business niche you belong to; you must keep an eye on what your target audience wants. This helps you to bridge the gap between you and your target audience.
Therefore, opting to embed Twitter Widget on your website is a smart and calculative move to take your business to another level.