A strong social media presence is a crucial base for any business in 2023. And the truth is that social media is not just limited to platforms themselves. Rather, many businesses are taking their social media to their website.
And as they say, a social media widget on the website has aided them in gaining credibility, trust, and social proof.
In case you are new to the concept of social media widgets, we are here to help. In this blog, we will brief you about social media widgets and how they are beneficial for your business.
So grab a pen and paper to jot down all the benefits you can leverage from the social media widget on your website.
What Is a Social Media Widget?
To put it in simple words, a social media widget is a smaller and customized version of social media platforms on a website. These social media feed plugins for WordPress websites are fetched with the help of a social media aggregator tool. The basic job of a social media aggregator plugin is to collect, curate and embed social media feed on the website. Some tools are also code free, making it easier for non-tech-savvy people to embed social media feeds on websites.
These plugins also have customization features like changing the layouts and themes of the social media widget. The user can also take advantage of the moderation panel to remove undesired content from the widget.
Examples of social media widgets include “Like” buttons, share buttons, follow buttons, embedded feeds, and comment boxes. These widgets are typically provided by the social media platforms themselves and can be easily integrated into websites by adding a small snippet of code.
Top Benefits Of Social Media Widget On Website
Social media is the friendliest thing on the internet for your target audience. Even if your customer is estranged from your brand, you get introduced to them on social media platforms like Facebook and Instagram. Chances are they will take a glance at your social media platforms. This is the best way to make them feel known to the brand. So, why not bring this friendliness to your website?
Increase Traffic to Your Website
Social media widgets allow you to display your social media profiles and content on your website, which in turn drives traffic to those profiles. By making it easy for visitors to find and follow your social media accounts, you can increase your social media presence and expand your reach. Moreover, by including social media share buttons on your website, you can make it easy for visitors to share your content with their social media followers, which can also help increase your website’s traffic.
Boost Brand Awareness
As a brand, we know you must be struggling to have a way of getting your brand visible on the internet. This is where a social media widget can help you. Once you prominently display your social media profiles on your website, you are providing visitors with an additional way to connect with your brand. Moreover, you are also showcasing vibrant content related to your product and businesses.
This can help increase brand recognition and establish a stronger brand presence online. Additionally, when visitors share your content on social media, they are helping to spread the word about your brand, which can further increase brand awareness.
Encourage Social Proof
While you are in your selling pursuit, you should know that one important factor of a sale is social proof. Social proof is a powerful marketing tool that can help build trust and credibility with your audience. By displaying social media widgets on your website, you are providing visitors with a visual representation of your social media presence. With your social media content, you can also display how happy your past customers are. This can help establish social proof, as visitors can see that other people are following and engaging with your brand on social media.
As a business website owner, if you are struggling to get engagement on your webpage, social media platforms can help you achieve your goals. How? Let us explain
Your visitors like looking for interesting content on your website. And they will not stop by if your website does not have vibrant social media content. Moreover, you can also include social media share buttons on your website, you are making it easy for visitors to share your content with their social media followers. This can increase the visibility of your content and encourage others to engage with your brand on social media. Besides, by displaying your social media profiles on your website, you are providing visitors with an additional way to engage with your brand and stay up-to-date with your latest content.
Your website is the first touch point of your sale. Your customers will not stop by an extremely simple website, they want to witness your creativity. Social media widgets are the best way to make sure your visitors are liking your content as well as your website. So what are you waiting for?
Go ahead and embed social media widgets on your WordPress website. And see your business grow.