Back in the mid-1990s, playing casino online means having the basic casino table. Nowadays, the nature of online gaming has improved leaps and bounds. That’s because you can now play even through your mobile device.
Imagine being able to play Poker with your friends without the need to face each other.
That said, we have listed the six technology trends in the gaming industry that online casinos should take advantage of:
It is undeniable that the gaming landscape is making its shift to mobile.
As early as 2008, 48% of teens in the US use a handheld device to play video games. So it is not surprising that even those who play online casinos are using their mobile devices.
That said, it is vital to make your game mobile-friendly.
Having a mobile-focused design is more than having more online casino gamers. It also ensures that your game remains visible on online searches.
Keep in mind that Google has a mobile-first initiative. Meaning, they use your mobile version to return relevant search results. And when you are not ranking on either mobile or desktop search results, it is like giving your users away to your competitors.
According to Larry Toland, gamification is a unique concept that lets you engage your players on a deeper level.
How? By using techniques that motivate them to pick the right move to move on to the next stage. These gamification techniques include loyalty points and leaderboards.
The idea of gamification is to reward gamers for every action they take and to keep them engaged. The reward can be as simple as having extra spins at the slot games to VIP treatments.
Doing so can motivate online casino players to keep on playing.
Nowadays, there are plenty of virtual reality games emerging in the market.
What’s cool about VR technology is that it takes you out of your current environment. And then it will transport you to a new place. No wonder such technology can do wonders in online casino gaming.
VR technology provides an immersive gaming experience, allowing users to explore a virtual casino. It gives them the sensation of playing cards and slot machines as if they are there.
But that is just the beginning. Online casino games can gain so much from VR technology in the future. This includes being able to throw the drive, seeing your opponent’s face, and seeing your friends cheering on you at the table.
There is no denying that Artificial Intelligence is playing a role in a lot of industries.
For instance, in business and marketing, AI can help you learn more about a customer’s purchasing behavior. Doing so allows entrepreneurs to serve their customers better.
In the world of online casinos, however, AI provides human-like intelligence. Meaning, it can think and make its calculations depending on the game’s situation.
AI also helps make a fair game possible. That’s because it minimizes cheating, the use of an automated system, and luck.
One of the challenges of online casino is the lack of trust among its users. That’s because there is not much transparency when it comes to wins and losses.
Yet, you can ease it with the help of blockchain technology.
With blockchain, all gaming transactions will be recorded in a blockchain ledger. It also enables instant payout without the need to share sensitive banking information.
There are also blockchain platforms, such as FunFair, that makes it easy for anyone to open their online casino. All you need to do is work on your branding, and then promote your online casino to gamers.
What’s cool about FunFair is that it has a decentralized platform. Meaning, the stakes and operator profits are in the customer of smart contractors.
Analytics help fuel online casinos’ marketing campaigns. But analytics can do more than that.
Predictive analytics, for example, can help online gaming to stay ahead of the competition.
For one, it predicts a gamer’s future worth. It also helps you run a targeted marketing campaign. That way, you can deliver the right offer to the right person at the right time.
This can result in product improvement and customer retention. That’s because you can predict what can make a customer stay in the game.
Technology is changing the dynamics of our lifestyle, and gaming is not an exemption.
Mind you, the technological trends mentioned above are already paving the way for a more immersive online casino gaming. This explains why it is becoming easier to place bets, play with your friends, and win.
It also enables you to provide excellent user experience to users. That’s because they no longer need to go to a brick-and-mortar casino. They do not necessarily have to play face-to-face with their friends to enjoy either.
Hence, consider investing in these technologies if you want to improve and modernize your online casino game.