SEO, or search engine optimization, is the process of increasing the exposure and relevance of your website to search engines and users. SEO can help you attract more organic traffic, leads, and customers to your website, and ultimately grow your business. But SEO is not easy, especially when you are competing with big brands that…
When running a small business, providing top-notch customer service is one of the most crucial aspects. In today’s competitive market, having an excellent product or service is not enough. Your business must provide your customers with a memorable experience that will keep them coming back for more. Customer Support Best Practices Explained This guide will…
Starting a small business is a significant decision that requires careful consideration. One of the most important choices that you will have to make is whether to start a new business or buy an existing one. Both options have their pros and cons, and your choice will depend on your personal preferences, budget, experience, and…
The Pandemic hit hard on local businesses with no websites. As the Coronavirus has brought much of the US economy to a standstill and customers stayed home to slow the virus’s spread, millions of small-business owners around the country faced a similar challenge. To keep alive, business owners had to adapt quickly and think of…
From business managers to high-level executives, many are taking an artificial intelligence short course. This is a great opportunity to fully understand the managerial and organizational implications of artificial intelligence. Studying this technology is necessary to realize and debunk the most common misconceptions, including those that are mentioned below. One of the biggest misconceptions about…
Facebook is the biggest social network. In 2005, Mark founded a social media platform that changed the world. Currently, businesses are always on Facebook and the company’s owned app – Instagram. If your business is not on Facebook, then you are missing significant revenue. Facebook has more than 1.5 billion daily active users. It’s 20%…
A small business may face some financial difficulties sooner or later. When such times come, you want to reduce your company’s expenses. When you need to reduce costs, it can be very difficult to make decisions.
Small businesses make up 99% of America’s businesses and 88% have fewer than 20 employees. Some of those small businesses operate like large firms in terms of their business acumen, marketing and communications, and customer service while others struggle to run efficiently. Business to business (B2B) solutions for small businesses can position them to present a professional…
Business intelligence, or commonly referred to as BI, is changing the way small and medium-sized enterprises are changing the paradigm of business. If you’re an entrepreneur, you know how important is it to have actionable information ready for your business. Industry experts have been talking about ways in which BI tools are becoming essential for…
The Internet has been around for only a short period of time compared to business. Business is as old as perhaps the first time man exchanged a fruit for some water. But in today’s world, one can’t imagine a business without the help of the internet. It has become an integral part of the many…
When you are supposed to plan an event or a conference then you would also get to know that there would be multiple attendees at your event or conference, and everyone would have a different mindset. You would also be able to search that there would also be a need for the services of interpretation…
Modern businesses have a very broad spectrum of channels they can use to market their products to the public. Some are more predominant in the current business ecosystem, and others are yet to become popular. Today, we’d like to look into a marketing field that is commonly overlooked by small businesses — location-based marketing. When…