What happens when a visitor lands up at your website?
Are you looking for different ways to increase your website visitors?
Do you need to maximize your lead quality and volumes?
Do the visitors leave your website in a fraction of a second?
If you are experiencing any of the above-mentioned issues with your website, it’s time to plan the best strategy to make your business reach new heights. You need to be innovative and offer something unique to your visitors. Try to understand their choices and expectations from your brand before you jump into any type of planning for your website.
There are several lead generation tactics and strategies that can help you convert your visitors into leads. Business owners should know that the visitors cannot convert themselves on their own. Hence, apply the right tricks to turn your website traffic into leads. This will help you monetize your website. If you have hired experts for golang web development services, you should ask the professionals if they have someone who is experienced in digital marketing services also. You can even hire a third-party agency for helping you increase the visitors and convert them into customers.
Let’s understand how to convert your visitors into leads:
- Pay attention to your website landing page
Step yourselves into the shoes of the end users, and think of how they would feel when they land on your website. If you notice a higher bounce rate on your website, it’s time to redesign your website landing page. Keep the design minimalistic and offer the right call-to-action (CTA) options on the web pages. Using the right navigation links to relevant pages can guide the users to the desired pages. Offer a smooth browsing experience to the users by preventing any kind of distractions on the landing page.
You can use A/B testing for different elements on the landing pages such as CTA buttons, colors, branding, content, contact forms, and more. This will help you understand what works for your business and what needs changes. You can try and experiment with different variations of the elements and use the best combinations to generate maximum conversions.
- Contact forms
It is important to create user-friendly contact forms. You may have to collect information from the users. Whether you need a contact form or a short form to allow users to request a quotation, you can think of building an easy-to-use form. Even if you require a newsletter subscription form, you should plan how to offer value to the users who would be filling the form. Privacy of the users is a crucial factor and so, make sure that the people who fill the contact forms are not worried about their details being shared with third parties.
- Use high-quality and relevant content
The content on your website plays a major role in the success of your business. So, make sure that your website has fresh, informative, and relevant content on the website landing pages. You can hire a professional content writer to produce high-quality content for your site. It can be a good idea to consider a content upgrade in the form of blog posts on your website. Try to write content that includes major reasons why the visitors should hire you for particular services.
- Live chat
You can provide a live chat option on your website so that visitors can get real-time answers to their queries. If the user visits your website, he/she can contact you directly via a live chat feature. You can integrate engaging live chat features to make it easier for the users to contact you while they visit your website and this would ultimately help you increase the conversion rates. Industry experts believe that websites that have a live chat feature have 45% more chances of conversions compared to the sites that do not have such options. You can even personalize the chat options based on your requirements and preferences.
- Target the right keywords
Choosing the right keywords is important when you focus on improving your conversion rates. You can make use of keyword planners to help you pick the right keywords that can help you make your website rank higher on Google and generate more traffic. More traffic means higher conversion rates. You can seek professional help for planning short and long-tail keywords according to your business objectives.
Impressing your website visitors may not be a cakewalk. You may have to do a lot of homework to pull the attention of visitors and then convert them into long-term customers. A little research and planning can help you go a long way. If you want to increase the profits, you’ll have to think out of the box and come up with innovative ideas that generate a high amount of traffic to your website. You can follow one or multiple tactics mentioned above to experience a massive boost in your conversion rates.
Prashant Pujara is the CEO of MultiQoS Technologies Pvt. Ltd., a top laravel development company in the USA where you can hire web developers for your business. He is in charge of the company’s commercial and delivery operations and strategic planning and strategy.