Do You Want to Know How Marketers Are Using Our Hidden Fears and Emotions to Make Us Buy? Here Are Some Baits You Were Also Cathed With!
Did you have such moments when you came home and realized that you bought a completely unnecessary thing? Probably, you were acting being influenced by sudden mood elevation, sadness, fear of being different from everyone, fatigue, need for communication, and so on. This phenomenon has long been studied and used by marketers who use our subconscious to increase sales. They learned to identify the natural processes that occur in our brain under the influence of various factors. This is precisely the phenomenon of neuromarketing, and we will talk about it in this article.
The Origins of Neuromarketing
The history of the first attempts to assess the behavior of a person and the impact of advertising has already been over two hundred years. The first attempt to research this issue was made by Franz Joseph Gall. From 1929, more significant studies began in the field of neuroscience and economics.
Many people are inclined to believe that it was the model called ZMET by Professor G. Zaltman that prompted a surge in neuromarketing today. And in 2002, Ale Smits combined two words: neurobiology and marketing.
Synthesis of Two Sciences: Neuromarketing
Neuromarketing is a synthesis of two such sciences as neuroscience and marketing, respectively. The first science deals with the work of the nervous system, and the second – with the promotion of goods/services and consumer behavior. This set of sciences contributes to the decision of consumers to make a purchase.
The Difference Between Neuromarketing and Marketing
The main difference between neuromarketing and marketing is the ability to study your target audience and better understand its needs. The most important advantage of neuromarketing is the ability to accurately identify which of the advertised products, brands the audience likes.
Social Networks and Neuromarketing – Some Hidden Secrets to Use
Now you are probably interested in how to apply neuromarketing in social networks. It is necessary, to begin from the fact that four channels of information transfer are responsible for the reaction of the human brain to information. It’s hearing, sight, smell, and touch. In the context of social networks, it will turn out to use only the first two, and this will be enough. Now let’s look at how all this can be used in practice.
Reviews Are Much More Than You Thought
Don’t forget to use social approval, recommendations, and reviews about your product/service. Just show that other customers have also selected your product. In public approval is a hidden powerful cunning. This is the conversion of someone else’s choice in your favor. Recommendations provided by your audience are the confirmation of the quality of your goods or services. They cause more confidence than advertising because they relate to objective opinion.
Any words and speeches that come from your team members are marketing. And when your customers say that your offer is really good – this is public approval! Especially, this technique works well if a celebrity likes your product, and you have a review.
Reposts in Social Networks Are Still Working!
Like it or not, this is one of the most common forms of public approval. Several reposts also affect the client. How? When a person sees that your information is shared by let’s say, 100 people, one will clearly think that the information is indeed interesting. And in this way, a user is almost already being converted into your subscriber and this is how neuromarketing works.
The Number of Happy Customers Is Also Neuromarketing
Have you noticed that global companies like McDonalds or Starbucks use customer numbers? For example, we have served billions of clients.
Why don’t you tell your users that you are no worse? Big numbers cause real trust, and big numbers make you popular. For example, we made thousands of customers happy with our coffee! A potential client immediately inspired and wants to get into their number.
Make an Exclusive Offer
Creating a deficit affects people and makes them not want to miss their chance. When viewed from a sales point of view, this is called “fear of letting go”. This is a real neuromarketing lever, so you need to create a limited offer. And in order to reach more customers, make your site must be multilanguage. You can do this with The Word Point. All you need is to take care of your content.
Define a Problem and Provide a Solution
It’s important to remember that the main psychological task of the sales/promotion manager is to identify the true needs and fears of your target audience. Fears that are associated with a brand or service. Moreover, it’s also necessary to understand how they can be dispelled. And these are two more tasks neuromarketing is able to cope with.
Customers Are Always Interested in Warranty
You even don’t need to be a marketer to understand the simple truth. Users learn all the information about the company, and the product, before making a purchase. Most customers purchase because they see reviews, descriptions, and videos. The collective consciousness works here: others have it, and that means I need it too! As you already understood, this plays a leading role in decision making. Therefore, all your social networks should have all these components in a visual presentation of information.
Provocative Questions Are Also About Neuromarketing
Here the main point is to find the right incentive. This way you can attract the attention of your audience based on neuromarketing research. Focus your audience on value. This can be done with such provocative questions: “Are your children still without shoes for the winter?”, “Don’t know how to decorate the house for the New Year holiday?” And so on.
The Well-Known Method: The Placebo Effect
This method is based on the intake of the medication drug – the pacifier, which, with a psychological aspect, gives a positive effect. This is exactly the placebo effect. Self-suggestion is a very effective tool! But in order for it to work, it’s important to observe several aspects:
- the customer does not have to be an expert in what he buys.
- the one who gives certain affirmations about the product or service must occupy a leading position in the market.
Linking to the product: if you sell boxes of food for weight loss – get a review of a well-known nutritionist, and this will definitely bear fruit.
use catchy, selling headlines or an unusual form of filing.
Ethical Issues of Such Marketing
The information that is obtained in the course of research makes it possible for an uncontrolled influence on the brain of an ordinary person. Manufacturers can use this for good – instill good habits in society and offer the right products. However, it is quite possible to act in the opposite direction when the buyer tends to “shake out” as much as possible money.
Certain fears are caused by an intrusion into a person’s personal space: what is happening in his head should not concern anyone, and even less, be used for sales purposes. Therefore, use neuromarketing only for reasonable purposes!
Neuromarketing is a powerful tool that affects all of a person’s feelings: sight, taste, smell, hearing, touch. As you can see, applying it on the Internet is quite realistic and effective! You can win customers and increase sales. The main thing to remember about the ethics of such marketing, so as not to violate the personal space of your customers!