Anyone running an online business realizes the importance of search engine optimization (SEO). But rather than only limiting its use to blogs, articles, and landing pages, consider incorporating it in product descriptions as well.
For eCommerce businesses, SEO-optimized product descriptions can help direct customers to the required products and enhance user experience.
Read on to learn more about SEO product descriptions and why they are important for all eCommerce businesses.
What are SEO Product Descriptions?
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Any product description written with the best SEO practices is considered SEO-friendly. In simpler terms, such product descriptions allow your target audience to reach the specific product they were looking for.
A product description clearly describes your product. Incorporating SEO just makes it easier for people to find these products. When done right, SEO-optimized product descriptions can boost your sales significantly and improve your SERP rankings.
Importance of SEO Product Descriptions
With the rise in online shopping, the importance of product descriptions has become even more highlighted. Customers want to learn about the features and details of the products before making a purchase. But simply adding a description isn’t enough.
No matter how well-written your product description may be, it will be of no use unless it becomes accessible to your target audience. To do so, you need to use SEO best practices.
Let’s take a closer look at the importance of SEO product descriptions and how they can benefit your online business:
Improved SERP Ranking
While you may be putting in more effort to improve the search engine ranking of your website’s landing page, what you really should be focusing on is the product page.
Start adding SEO to product descriptions, and you will be able to notice an improvement in your SERP ranking.
Better Consumer Experience
SEO isn’t only about adding relevant keywords to your content. Instead, it requires you to make your website user-friendly and produce clear and concise content that appeals to the audience. When your product page is fully SEO-optimized, the consumer experience for your target market will become much more enhanced.
Increased Conversion Rates
Most online shoppers trust Google and other search engines to lead them to the most reliable and relevant products. When the search engine leads them to your SEO-optimized product descriptions, the chances of conversion increase significantly, allowing your business to boost its sales.
Tips for Writing SEO-Friendly Product Descriptions
Now that you’re aware of all the benefits of writing SEO-friendly product descriptions let’s look at how to write one. Here are some useful tips to follow:
Get Familiar with Your Target Audience
The whole point of adding a product description is to ensure it appeals to the customer. So, you must understand who exactly you are writing for. Take out some extra time and conduct thorough research on your customer base, such as their buying behavior, demographics, etc.
Once you have a clear picture of your target audience, you’ll be able to write more customer-oriented descriptions that can lead to higher conversion rates.
Use the SEO Best Practices
Many believe that simply adding keywords to the copy is enough for SEO optimization. But that’s an outdated concept.
SEO practices are constantly changing. If you want to produce effective SEO product descriptions, you need to ensure your product pages are mobile-friendly, fast, and easy to navigate. Avoid keyword stuffing, and don’t duplicate content. And most of all, keep the descriptions short, clear, and to the point.
Master the Art of Keyword Placement
Although not the center point of SEO implementation, keywords are still essential to focus on. The search engine algorithm leads potential customers to your product page when you choose relevant keywords.
Always pick the keywords with the highest search volume, preferably long-tail ones. But make sure they fit well within the body of the content and don’t seem forced.
Once you have your keywords, the more important part is how you place them. Placement is the key to generating optimal results.
Consider adding them to the URL of the product page, in the image tags, and in the title of the product description.
Explain the Benefits
While product descriptions need to be short and to the point, it doesn’t mean you only cover the specs without defining the benefits.
Of course, the specs are important, but that’s not enough to catch your audience’s attention. Cover the specifications alongside the benefits. It will make your copy seem more appealing to the customer.
Avoid Filler Words
It’s best to avoid filler words, such as “top-quality” or “affordable.” These words are used in almost any marketing strategy. But they don’t add any value to the copy. An SEO-optimized product description would focus more on defining what the product offers by getting into more details about the specs and how it can add value for the user.
Don’t Forget the CTA
Wrap up your SEO product description by adding a Call to Action (CTA). It’s an excellent marketing tactic to encourage on-the-spot conversions. Consider adding eye-catching buttons with text like ‘add to cart’ or ‘buy now’ for a more impactful CTA.
The Bottom Line
The importance of SEO product descriptions can be seen in the fact that they improve search engine ranking and increases the chances of conversions.
Consider using the SEO tips mentioned above to ensure your product descriptions eventually lead to higher sales. But if your hands are too full with other business tasks, consider outsourcing professional content development services for SEO-optimized and conversion-oriented product descriptions.
Dave is a Sr. Editor at Content Development Pros. He leads a small army of content writers that help small and large businesses get results through amazing content.