When coming up with content for marketing purposes, it is important to put your readers into consideration. Since that content is mainly for your readers, who are the target audience, then you should write it in such a way that it is going to appeal to them. The content should also be in such a way that it is desirable to you, in that it meets a certain threshold that is acceptable with you.
In this regard, there is a whole battery of ideas that you can infuse in your writing that can help you achieve your goals.
Online forums often involve different people talking about different topics that are of interest to them. In most cases, there are certain topics of interest that cut across the forum, and these are the topics or ideas that you can work on that may have an impact on your audience as well as your content marketing strategy.
2. Search Queries on Google
Getting a hold of Google Analytics can be very valuable since you can get the volume and frequency of search queries which can help to inform what you write. These queries often reflect the interests of a particular audience on the web, and you can leverage them to generate topics of interest to write on, which are in line with the wants of your audience.
3. Product Reviews
In most cases, product reviews give an honest assessment of what readers or users – who might be part of your target audience – think about that product or other areas of general interest. You might look at these reviews and further come up with a topic or an idea that you might use to write content that matches the needs of your target audience.
4. Assessing Their Likes
Assessing what the target audience is fond of could also help to widen the scope of what you can write about or the topics that you can cover as far as your content marketing goes. Noteworthy is the fact that what the audience likes reflect their interests, and striking their interests is a surefire way of driving your point home and getting the job done as well.
5. Comments on Various Shopping Sites
What the target audience is talking about in various comments sections can be of help when it comes to the ideation process of writing content for marketing purposes.
6. Queries Via Email
The queries via email from other interesting sources can be of great importance when it comes to coming up with topics or ideas for content writing for marketing purposes. Essentially, these queries often touch on those areas of concern, and they might form a very solid base for the ideation process.
7. Search Suggestions
Suggestions that come up when searching for something on the web can also form a solid basis for writing content.
8. Trends on Social Media
Trends in social media platforms can also be an unexpected but yet a gold mine when it comes to ideas for writing content that your audience wants. This is because what trends on social media most likely affects a section of your target audience, and could, therefore, form a very important area for coming up with content.
9. Messages From the Audience
When the target audience reaches out to you concerning some issues, then you could aggregate these messages, and craft something out of them that you could use to come up with relevant content.
While advertisements seem a bit off, but it is worth noting that all adverts have been hatched from a marketing perspective. You might want to leverage them in a bid to come up with solid topics for your content.
Surveys help to map out the sentiments of individuals out there. They also help to bring out what people feel about what they consume and other business aspects in general. These could form a solid backbone for the ideation process when it comes to writing content for your audience.
12. Previous Content
Content that you have written in the past and gained wide readership and viewership could also come in handy in crafting new content for your audience.
13. Newspapers and Magazines
These often cover a lot of information that is all-encompassing. This content on newspapers, in a way or another, is relevant to your target audience, and you could derive interesting areas to write about from them.
To sum this up, you need to ensure that you check areas that interest your audience. These areas will help you to come up with relevant content that may enthuse your audience.