How to Design an Effective One-Page Website
Building a one-page website is one of the most effective ways of getting one’s name on the map. These types of websites are relatively cheap and do not need APIs, a connection of payment getaways, and other advanced features.
Furthermore, one-page websites offer a quick and clear reading experience, a sleek design, mobile-friendliness, and highly intuitive scrolling.
In a world where users are frequently bombarded with so much content, users would love the simplicity that one-page websites offer. In this post, we will guide you on how you can design effective one-page websites and succeed in it:
Use visual hierarchy
One of the primary features of a one-page website is its linear structure. The linear structure that guides users throughout the whole site will keep them engaged and interested.
Although this can be quite tricky because you need to ensure that you are also providing the right kind and right amount of information. Extremely short texts might lead to users with a lot of questions. Similarly, longer texts could be quite overwhelming.
That’s precisely why you need to come up with a structure that entices your audience to keep on scrolling and stay engaged with your content.
Simplicity is key
The main draw of one-page websites is its simplicity. You must simplify your content to the core elements and components as you try to get the point of your copy.
A cluttered website that contains huge blocks of texts won’t be engaging to your readers. When it comes to one-page websites, less is definitely more.
Enrich using multimedia
The thing is, 65% of users are visual learners. It doesn’t matter how brilliant your text is. If you don’t try to break those long lines of texts with multimedia, then users will lose interest.
Enrich your texts with photos, slideshows, and videos to be able to inform and draw your readers in.
- Images: Captivating images are a vital part of creating one-page websites. Make sure that those images are eye-catching, high-quality, and creates a great impression with your audience.
- Videos: Do you know that users tend to spend more time on a site that has videos? It’s also one of the easiest content to create out there and makes your overall content more engaging.
- Slideshows: Looking for striking ways to display your images? Slideshows are another way to keep your audience engaged by featuring multiple images.
Create a smooth navigation
Users can scroll through your site, but it also requires navigation to make your site user-friendly.
The smooth website navigation makes it easy for users to search for particular information about your product or service.
Rather than taking users to other pages on your site, you can adjust your navigation in a way that allows them to jump to other points in your site via anchor links.
Pay attention to the scrolling
You should focus your attention to your site’s scrolling as well.
Apart from the usual scrolling, which starts from the top to bottom, there are also ways to automatically scroll on the middle or even at the bottom of the page.
Create a site that’s suitable for mobile devices
If you’re building a single page site that has a built-in CMS such as WordPress, then it’s unlikely that you will have trouble adapting it with its mobile version.
Another excellent option is to create a single-page site from scratch, mostly based on a custom-engine.
That way, you could create an adaptive design that scales automatically according to the displays of using mobile devices.
Develop compelling CTA
You know how important it is to have a strong call-to-action when designing a home-page. This guides visitors on what they should do next. One-page websites are no exception.
Think back to why you signed up for various stuff online. Have you tried signing up on someone’s email list? Downloaded Dropbox or Grammarly?
Well, all of these sign-ups happened simply because you saw a website with a persuasive CTA.
When developing a compelling CTA, think of the things that you want your audience to do, as well as how you can encourage them to act with a powerful CTA.
Optimize for search engines
In the past, one-page websites often had a bad reputation when it comes to search engine optimization. That’s because most of these strategies for multi-page websites are not often applied.
One of the main issues here is that, although one-page sites have a great potential to rank well with primary keywords, secondary and sub-topic keyword rankings could get diluted as compared to a sub-topic with its page.
But still, there are other methods you can do to improve the search engine ranking of your one-page site.
You can improve this by making sure that the page is set-up with the right structure. Every block of content should also have its own section, along with a descriptive heading tag.
There are several reasons why you should keep your site short and sweet. For example, one-page sites can help boost your key metrics, like bounce rate and time on site.
When creating these types of sites, you might also want to use a similar set-up with landing pages. You can make use of compelling imagery and powerful CTAs, followed by the information about your company as well as your products.
Furthermore, talk more about your brand and team, then follow it off with a converting element such as a contact form.
About the Author: Kenneth Sytian is the Owner and CEO of Sytian Productions Web Developer Philippines. He has been designing websites and developing web apps for more than a decade. He is the driving force behind the company and influencer in the industry of web design and development in the Philippines.