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20 Necessary SEO Tools for Effective SEO Strategy

When I plan a home improvement project for my house, I find that having the correct equipment at my disposal allows me to work smarter and faster. It’s remarkable how much of a difference a decent tool can make – and how much longer it takes to complete tasks without one.

Now consider online marketing. How can you use SEO services to work smarter and faster?

It all starts with using the proper tools.

I’ve gathered a large sample of the top free SEO tools on the market—products with a wide range of applications and meeting a lot of typical demands. These tools are swift, free, and effortless to use. I hope you discover one or two) that you can utilize today. I am sure the best SEO agency can provide all these tools.

1. PageSpeed Insights from Google


This tool evaluates the speed and usability of your website across multiple devices. Enter a URL and this tool will test its loading time and performance on desktop and mobile. It then assigns a score from 0 to 100 to your site’s performance. It informs you exactly how long it takes to load the site based on several criteria, and it also provides areas for improvement.

2. Webmaster Tools by Ahrefs

Webmaster Tools by Ahrefs

Conducts a technical audit of your website. After you sign up for Ahrefs Webmaster Tools and verify your website, you’ll be able to audit it for more than 100 technical SEO issues. The program also offers suggestions for how to deal with them.

3. Respond to the Public

Based on a single term, hundreds of keyword ideas are generated.

Answer the Public will provide a vast list of long-tail keyword opportunities as well as frequently asked questions if you enter any relevant term.

4. Google Analytics

Web statistics and search insights in their entirety

Google Analytics, quite probably the most powerful free analytics tool available, tracks just much every bit of traffic you can think of on your website—where it comes from, which page is receiving it, and so on.

5. Google Search Console

Google Search Console

Website analysis, notifications, and error reports are updated regularly. Google Search Console gives you an idea of what the world’s most popular search engine thinks about your website. It allows you to analyze and fix technical issues on your website, view crucial SEO data such as clicks, impressions, and average ranking position, submit sitemaps, and much more.

6. Backlink Checker by Ahrefs Extensive link analysis

The free Ahrefs Backlink Checker displays the top 100 backlinks to any website or URL, as well as the overall number of backlinks and referring domains (links from distinct sites), Domain Rating (DR), and URL Rating (UR) if appropriate.

7. Keyword Planner for Google Ads

Understand what people look for.

Enter a keyword or set of keywords into the tool, and Google Keyword Planner will provide a variety of useful statistics to help you plan your keyword strategy, including monthly search traffic, competition, and even suggested ideas you may not have considered.

8. SERPSim is a simulation of search engine results pages

Examines how your web pages will appear in Google’s search results. Before you publish your web page, check how your meta title and description will show in search results. It works on both desktop and mobile devices. Checks for and resolve truncation concerns as soon as possible.

9. Google Trends

Examines the relative search popularity of various topics. Google Trends displays the most popular search phrases over time, which can be useful for identifying seasonal patterns in search popularity, among other things. Compare the relative popularity of multiple terms.

10. The Ahrefs SEO toolbar

Checks any webpage’s broken links redirect chains, no follow links, and on-page elements. The Ahrefs SEO toolbar is a free Chrome and Firefox addon that checks for broken links, traces redirect chains and highlights no-follow connections on any webpage. It also generates an on-page SEO analysis for the webpage, which includes the following information:

11. Moz Local Listing Score

Examine the web presence of your local business. Moz uses data from over ten different sources, including Google, Yelp, and Facebook, to rank your brick-and-mortar business based on its online presence. The outcomes provide workable solutions for listings that are inconsistent or incomplete.

12. Yoast SEO can help you optimize your blog entries for search engines.

Enter the main keyword for your blog post, and Yoast SEO will recommend how to optimize it for search engines.

13. SEO JSON-LD Schema Generator

Change how your web pages show in search results. Create custom code to display your reviews, events, organizations, and individuals in Google search results the way you want them to. After you’ve finished creating your schema code, copy and paste it into your website.

14. Elegant Structured Schema Data Viewer

Check to see if your structured data was properly applied. Always double-check to ensure that the technical parts of SEO are correctly implemented. Check with this tool to determine if your structured data/schema markup is correct.

15. View site statistics for any domain on SimilarWeb.

This tool may be used to estimate the amount of traffic received by a website. View a list of traffic sources, locations, and other details. It’s a good way to find out what your competitors are up to.

16. SERP Robot (Search Engine Results Page)

View your ranking position for up to five keywords at a time. Enter any website or web page, as well as up to five keywords, to see where you rank for each. Examine your competitors’ rankings as well.

17. Sitemaps in XML

Make a sitemap. Simply enter your site’s URL and a few optional settings, and XML Sitemaps will generate a sitemap for you to submit to Google Search Console and Bing Webmaster Tools.

18. Robots.txt Maker

Create a robots.txt file for your website. Robots.txt files instruct web robots on what to do with the pages of a website. When a page is marked as forbidden in robots.txt, the robots are instructed to completely ignore certain websites.

19. Copyscape

Examine for duplicate content. Enter a URL for a blog post or website, and Copyscape will tell you where else that content may be found on the internet. You may discover results that you will need to follow up on to get your SEO in line.

20. Google Alerts

Receive notifications when your brand, product, or company is mentioned online. Enter your brand, company, or product name, and Google will notify you through email if any web pages using those phrases are found.

Creating a list of free SEO tools might be a difficult undertaking. There are hundreds of them out there! I tried to pick the ones that we’ve found useful at Buffer and that you can utilize on the web in minutes to receive some remarkable insights.

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