Generative Engine Optimization (GEO): The Future of SEO
Generative engine optimization (GEO) is a process of optimizing content and websites to enhance the visibility and rankings of the brand in AI-powered search engines. GEO ensures that your website is emerging in AI-generated results when users search for any queries related to it. Various generative search engines are Copilot, ChatGPT, Gemini, Perplexity AI, and more.