A blog can help you build brand awareness, attract new customers, and improve your reputation in the marketplace as well as your search engine rankings all of which are great reasons to create one. But what about in 2022? What will make blogging worthwhile at that point? This article explores eight compelling reasons why startups should maintain a blog even in 2022.
1) To Build Trust
Startups already face an uphill battle when it comes to trust. According to Entrepreneur’s 2018 report, 65 percent of small businesses said they struggled with building trust with potential customers and prospective clients. And once you’ve established trust with your audience, there are many ways to build on that relationship: consider using blogs for exclusive deals or discounts; share new products or content; provide information about events and conferences. A simple change such as including your CEO’s signature at the bottom of every post can make all the difference. Your business will start out at a disadvantage regarding brand reputation online but blogs give you one easy way to be transparent and helpful from day one.
2) For Added Exposure and Traffic
Blogging is an excellent method of driving traffic to your website. However, one of its more understated benefits lies in its ability to act as added exposure for your brand. Anytime you add additional channels of information dissemination and interaction with your customers, you’re adding credibility to your business on multiple levels especially if you bring them into key decision-making processes by giving them the chance to write their own posts or otherwise weigh in on topics that interest them. As trust builds and clients begin to feel like they’re being included rather than marketed at, they’ll be more willing and eager to buy from you and remain, loyal customers, long after they’ve made their first purchase.
3) To Reach Local Audiences
While national outlets have their place, small businesses shouldn’t overlook niche or local media. Establishing a rapport with your audience can help them become loyal customers and introduce your brand to new users. One way to do that is through blogging. Whether you’re just getting started with your content marketing strategy or are looking for new ways to engage with audiences online, don’t overlook adding a blog component to your company website. A well-written and regularly updated startup blog has all sorts of benefits. It establishes you as an authority on industry topics (in turn boosting your search engine optimization). It can increase traffic and conversion rates and even serve as an avenue for customer service via social media engagement.
4) Blogging Can Increase SEO Ranking
With search engine algorithms getting smarter every day, building your site’s SEO value is more important than ever. In fact, Search Engine Journal cites that SEO content ranks higher on Google than any other form of content by a wide margin. With blogging becoming such an integral part of small business marketing, it’s clear to see why businesses want to stay on top. Keep up with SEO trends and employ blogging as part of your overall strategy for optimal rankings. Simply put: if you are not blogging, you are missing out!
5) To Generate Leads
If you don’t have leads, then you don’t have customers. And if you want to get more leads, you need to be where people are looking for your type of product. And by far, one of the best places to generate leads is through blogging. Just because blogging has been around for years doesn’t mean it won’t stay around for years to come. It’s just going to change from how it used to work and how it will work later on. So put some time into creating content that your audience will love – and voila! They’re coming back again and again.
6) For Customer Relationships
A well-written and informative blogging strategy can go a long way to establishing you as an authority on your niche. You’ll be able to improve your search rankings, drive traffic back to your site, grow your email list, and engage with your audience. There are indeed many other ways for startups to build brand awareness these days (social media, influencer marketing, etc.) but having an active website with valuable content is still one of the most effective strategies available. Furthermore, it’s easy and inexpensive to maintain! So why would you not have one?
7) To Document Research Processes
One of the main advantages of blogging is that it offers startups, entrepreneurs, and small businesses an effective channel for communicating with their audience. Your website may be your primary hub for promoting new products and services, but by consistently publishing fresh, relevant content on your blog, you’re effectively boosting brand awareness while strengthening loyalty among existing customers. As you publish helpful content on your website that specifically addresses your customer’s needs and problems (not to mention anticipated future challenges), they’ll come to associate your brand with solutions. This means they’ll return again and again to solve their issues because they know they can trust you—and when more people trust you more often? Your brand awareness skyrockets.
8) Brand Awareness
As more companies enter your market, your brand will become increasingly important. And as more people try to sell things through social media, it’s crucial that you find ways to stand out and make an impression on your audience. A company blog is a great way to accomplish both of these tasks because it allows you to establish an identity on social media that audiences can connect with and remember. While other companies are trying to grab eyeballs with sponsored posts and vague headlines, you can create steady content that builds trust and generates leads over time.
To conclude, it is vital to realize that even if you have no clue how to start or what to write about, you can still find success by carefully crafting your brand image. Once you do understand how to express yourself on a website, your reach will be endless, and that’s something money just can’t buy.
Hardik Mody is a Digital Marketing Manager. He plans and coordinates the marketing activities of ValueHits, a full-service Digital Marketing Agency in Mumbai, India. With his experience and Expert knowledge in the field, he identifies potential customers and develops marketing campaigns. Also, he is efficient enough to meet the client’s requirements and well-organized in handling Multiple tasks.