The world of social media is constantly evolving, and one platform that has taken the digital marketing landscape by storm is Instagram Reels. Since its launch in 2020, Instagram Reels has seen a significant increase in usage and engagement. It was reported that Reels’ usage doubled within just a few months of its release.
With the rise of short-form video content and the attention span of the audience decreasing, Reels has become the perfect platform for brands to capture their audience’s attention in seconds. This has also opened up opportunities for businesses to showcase their products or services more creatively and engagingly.
This article will explore the top 7 must-try Instagram Reels trends for 2023 and how you can use them to magnify your digital presence. From nostalgic 90s vibes to animated graphics and beyond, we’ll explore how these trends can elevate your digital presence and reach a wider audience.
7 Must-Try Instagram Reel Trends Of 2023
1: Nostalgic 90s Vibes
As we look ahead to 2023, businesses must stay ahead of the curve and adapt to new trends to stand out in the digital world. The 90s are making a comeback, not just in fashion and music but also in social media. Incorporating 90s elements into Reels has become popular, especially among younger audiences fascinated with this era. From fashion to music and aesthetics, the 90s have a unique appeal that resonates with today’s generation. This trend allows brands to tap into this nostalgia and connect with their audience more personally.
One brand that successfully incorporated the 90s nostalgia trend into its Reels campaign was Nike. They created a series of Reels featuring their iconic Air Max sneakers, incorporating 90s music and fashion to give viewers a throwback experience. This campaign generated high engagement and increased brand awareness among their target audience. Another example is Glossier, which used 90s aesthetics and music in their Reels to promote their skincare products, resulting in high engagement and increased sales.
The 90s nostalgia trend is here to stay and will continue to dominate Instagram Reels in 2023. Brands that tap into this trend and create creative and authentic content will have a higher chance of amplifying their digital presence and connecting with their audience. So, don’t be afraid to embrace nostalgia, experiment with 90s elements in your Reels, and watch your digital presence magnify.
2: Immersive AR Filters
The use of augmented reality (AR) filters in Instagram Reels has become a popular trend in the digital marketing landscape. These filters allow creators to add interactive elements to their Reels, making the content more engaging and shareable.
Brands have leveraged this trend by creating custom AR filters that align with their brand identity and messaging. By doing so, they increase brand awareness and give your Instagram content an extra boost.
For example, beauty brands have used AR filters to allow users to “try on” their products virtually, while fashion brands have used them to showcase their latest collections with a unique twist. This trend is expected to continue in 2023, with more innovative and creative uses of AR filters on Instagram Reels.
3: Behind-the-scenes Content
Behind-the-scenes content has become increasingly popular on social media platforms, and Instagram Reels is no exception. Something is intriguing about getting a glimpse into the behind-the-scenes process of creating something. It provides a sense of exclusivity and authenticity that can engage and captivate audiences. This is especially true for younger generations who value transparency and crave a connection with the brands they follow.
By showing the behind-the-scenes process, brands can give their audience a look at their products or services, which can help build trust and loyalty. Brands can use Reels to showcase the different stages of product development, the creative process behind a service, or even the day-to-day operations of their business. By giving their audience a sneak peek behind the curtain, brands can create a more personal and relatable connection with their audience.
Many brands have successfully harnessed the power of behind-the-scenes content on Instagram Reels. One example is the clothing brand Zara, which used Reels to showcase the process of designing and creating their garments. By giving their audience a glimpse into their creative process, Zara was able to showcase their brand’s authenticity and attention to detail.
To create successful behind-the-scenes Reels, planning and strategizing your content is essential. Consider what aspects of your brand or business would be most interesting to your audience and how you can showcase it in a visually appealing way. Use behind-the-scenes content to tell a story and give your audience a deeper understanding of your brand or business. Additionally, don’t be afraid to get creative and have fun with your content. Use music, text, and transitions to make your Reels stand out and capture viewers’ attention.
4: Seamless Transition Reels
The trend of seamless transition reels has been gaining popularity on Instagram in recent years. These reels use smooth and creative transitions between clips to capture viewers’ attention and create a visually appealing experience. This trend is expected to continue in 2023, making it a must-try for enhancing your digital presence.
Planning and storyboarding the transitions beforehand is vital to creating seamless transition reels. This will help ensure a smooth and seamless flow between clips. Additionally, using popular songs or sounds can add to the appeal of these reels and increase audience engagement.
Examples of successful, seamless transition reels include fashion or makeup transformations, before and after clips, or travel vlogs. Experiment with different types of transitions and find what works best for your brand and content. By incorporating seamless transition reels into your Instagram strategy, you can attract new followers and increase your reach. Don’t miss out on this effective trend for boosting your digital presence on Instagram Reels.
5: Product Demonstrations And Reviews
Product-focused Reels are a great way to showcase your products and services to potential customers. You can boost sales and build trust with your audience by providing demonstrations and reviews creatively and engagingly. Use Reels to highlight the features and benefits of your products, as well as share honest reviews from satisfied customers. Don’t be afraid to get creative with your product-focused Reels, whether through stop-motion animation, catchy music, or unique angles.
And remember always to include a call-to-action in your Reels, encouraging viewers to check out your website or make a purchase. Keep an eye on feedback and adjust your Reels to ensure they resonate with your audience. Utilizing Reels for product demonstrations and reviews is a must-try trend for 2023.
6: Episodic Content
Episodic content has become increasingly popular on Instagram Reels, with many brands and individuals using this format to engage their audience and build a following. This trend is expected to continue in 2023, making it a must-try for those looking to enhance their digital presence.
Brands and individuals can use episodic content to tell a story and create a sense of anticipation for their followers. This can be done by creating a series of related Reels released periodically, enticing viewers to return for more. Episodic content can also showcase a brand’s personality and values, creating a deeper connection with the audience.
It is crucial to have a clear concept and storyline and consistency in the format and release schedule to create successful episodic content. This will keep viewers engaged and coming back for more. By incorporating episodic content into their Instagram Reels strategy, brands and individuals can elevate their digital presence and connect with their audience uniquely and engagingly.
7: Animated Text And Graphics
Another popular trend for Instagram Reels in 2023 is animated text and graphics. This trend not only makes the content more visually appealing but also helps capture viewers’ attention. Brands and individuals can use animations to make their Reels stand out in a sea of content.
Types Of Animated Text And Graphics:
- Animated text overlays
- Animated logos and brand graphics
- Animated illustrations or infographics
Incorporating these animations in your Reels can add a fun and engaging element to your content. Be sure to use animations that align with your brand and the message you want to convey. Experiment with different styles and techniques to find what resonates with your audience.
As we approach 2023, the world of digital marketing is constantly evolving, and one platform garnering a lot of attention is Instagram Reels. From nostalgic 90s vibes to immersive AR filters, endless possibilities exist to enhance your digital presence on this platform. You can create engaging Reels that will captivate your audience by incorporating behind-the-scenes content, seamless transitions, product demonstrations, episodic content, and animated text and graphics.
Remember to watch for new trends and continually adapt your Reels strategy to stay ahead. As we have seen, these trends can potentially increase engagement, build brand trust, and boost sales. So, don’t be afraid to experiment and see what works best for your brand. Start incorporating these 7 must-try Instagram Reels trends of 2023 and watch your digital presence magnify on this dynamic platform.
Keep in mind that consistency, creativity, and authenticity are key to success on Instagram Reels. So, keep creating and engaging with your audience to build a solid following and establish your brand’s presence on this platform. With the right approach, you can take your digital presence to new heights with Instagram Reels.