NVIDIA’s Move From GTX to RTX Speaks to Belief in Revolutionary Change in Graphics

NVIDIA at its Gamescom-imbued presentation finally took the lid off its long-awaited refresh to its GeForce lineup – and there’s more than a thousand increase (and a consonant change) to it. At the Palladium venue in Koln, Germany (which was choke-full with press and NVIDIA-invited attendees), Jensen Huang went on stage to present a video on the advancements of graphics simulation that brought about animations such as Tron, the first Star Wars, the original Tomb Raider, Multi-Texturing on RIVA T…


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