SEO Is Alive And It Will Be – Just Update Your SEO Tricks

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Update Your SEO Tricks

You might have heard the names like Neil Patel, Robbie Richards, Brian Dean, Bryan Harris, and Ramsay Taplin. What is common in all these people? Just guess! All these people are world-renowned SEO experts. Search engine optimization has been as old the digital marketing; it is the main pillar holding up the online marketing concept. Goggle is making continuous changes in its ranking algorithms to simplify the digital world. Continuing its journey to provide the best accurate information at least clicks, Goggle is introducing updates consistently; each update changes the SEO approach. Do you know the latest Goggle updates in 2018 and 2019? Most of you might not know as much as you should.

Goggle Updates in 2018

  • “Medic” Core Update, August 1, 2018
  • Chrome Security Warnings (Full Site), July 24, 2018
  • Mobile Speed Update, July 9, 2018
  • Video Carousels, June 14, 2018
  • Snippet Length Drop, May 13, 2018
  • Snippet Length Drop, May 13, 2018
  • Zero-result SERP Test, March 14, 2018
  • “Brackets” Core Update, March 8, 2018

Goggle Updates in 2019

  • Site Diversity Update, June 6, 2019
  • Site Diversity Update, June 6, 2019
  • Indexing Bugs, May 23, 2019
  • Deindexing Bug, April 5, 2019
  • Core Update, March 12, 2019
  • 19-result SERPs, March 1, 2019

Importance of Goggle Updates: 

The algorithm changes, data refreshes, filters, and other alterations are often blamed whenever a website gets a significant ranking drop or drop-in visits. Google incorporates over 600 adaptations & changes to its algorithm system each year; and, most of these changes are hardly informed to the SEO industry. Each Google update is important for webmasters and SEOs. Some updates deliver instant impacts on the website’s performance despite the best efforts of SEOs and webmasters; therefore, knowing the latest updates about the algorithm changes instantly is must change the promotional plan.

Is SEO dead? What do You Think? 

At the arrival of each Goggle update, the majority of SEOs community says the same- ‘SEO is dead’. We are hearing the same buzz for decades, and, SEO is important as it used to be against the speculations of SEOs who hardly have enough time to update their knowledge.  New technologies may alter the way of online interactions and behavior of using the internet, but, influencing search engines will remain a crucial factor always; and, optimizing your online published information for ever-evolving algorithms (SEO) will never be the practice of yesteryears.

5 Smart SEO Tips for 2019 and After:

Source: Survey by BuzzSumo and MOZ
  1. Focus on keyword research: Wrong keywords do little for the business website despite most efforts. The selected keywords should be traffic gainers so that you could get convertible leads from intended to buy impressed customers. SEMrush, Cognitive SEO, Ahrefs, Ubersuggest, Wordtracker Scout, Google Search Console, Google Trends, etc are some free to use keyword search tools. You can’t work on all the keywords simultaneously with a tight budget; better, you select 8-10 keywords on the basis of search volume to start the SEO.
  2. Focus on quality rather than quantity of content: Gone are the days when small quantity content stuffed with keywords used to deliver the ranking benefits; today, it is not so. Goggle advocates for posting relevant, informative, authoritative, trustworthy content to Keep your target audience informed about the latest in your trade. In a study of 1 million articles by BuzzSumo and Moz, longer content was found getting more social shares and backlinks than the shorter content.
  3. Focus on visuals: Despite numerous algorithm updates by Goggle, content continues to be an integral part of SEO. Content in the form of infographics, videos and podcasts deliver better results because of engaging the visitors for more time. For example, a direct lender in the UK dealing in bad credit cheap personal loans changed its SEO policy and focused it more on posting videos; the results were remarkable in terms of leads and conversion.
  4. Focus on Rankbrain Guidelines: RankBrain, a machine learning oriented search engine algorithm, was confirmed by Google itself on 26 October 2015. It is an AI (Artificial Intelligence) program that assists Google to understand search queries and to deliver the most relevant results. It is said the part of HummingBird; therefore, you will have to use long-tail keywords /phrases that your visitors may use through vice searches. Studies reveal a 15% increase in traffic by optimizing the website for Rankbrain guidelines.
  5. Focus on responsiveness: Responsive websites are sure to perform better as the numbers of mobile searches are increasing fast. To cater to the need of mobile users, Goggle introduced mobile-first indexing that means Goggle indexes the mobile web version before the desktop website version.

Concluding Note:

Even the best-planned SEO policy can’t be said the best after a year or so because of regular changes in ranking algorithms. Still, you must have an SEO strategy adhered to the latest Goggle guidelines for ranking. Go for SEO with a change mindset; you don’t need to focus on ranking, instead focus on appearing in answering to the possible questions of your target audience. Content has been the core of SEO and it will remain in the future also; so, focus on delivering quality in digital space.

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