While creating backlinks for SEO, there are many technical things you must have to avoid and do. To improve SERP rankings, our backlinks should be based on Trust and Relevancy factors. I have seen during my job days that many SEO experts buy paid links or sponsored links to enhance ranking in a short time but after Google’s latest Nofollow update, link building has become very strategic.
New Rel Canonical Link Attributes:
rel=”sponsored”: This is used for paid and sponsored links. Now it’s not used for crawling and indexing purposes.
rel=”UGC”: This is used to identify user-generated content links such as comments and forum posts.
rel=”nofollow”: Now, this type of link will be treated as a hint and not as a strong signal anymore.
In my post, you’ll find:
1. How to find bad backlinks?
2. How to analyze backlink?
3. How to build quality Inbound backlinks?
Here are the 4 types of backlinks not to build:
1. Low-quality Blog or Article directory submission websites:
According to SEO Company Mohali, First of all, you must have to avoid creating backlinks from a penalized low-quality blog and directory submission sites. These websites always contain irrelevant or duplicate content then it has a bad reputation in the search engine’s eye. Better to avoid publishing low-quality content including guest posting.
2. Low Traffic Websites:
Next, we need to avoid backlinks from those which come with low-traffic. To check website traffic put the website in SEMrush and you will get an idea about organic traffic. If you see a website with no Organic traffic then try to avoid for a backlink.
3. Spam web 2.0 properties:
Most people do web 2.0 submissions as they can very easily post blogs, comments, reviews, etc. with the web 2.0 properties, but after the new update, these properties can be responsible for imposing a high penalty.
4. Paid links that pass Link Juice:
Link juice is a term that refers to ownership passed from one page or site to another. And this process is taken out with the help of hyperlinks. Most of the search engines consider the link as votes and a way for promoting their website. If you are buying links then make sure you use the rel=”sponsored” tag to avoid penalty.
How to Analyze Bad Backlinks:
1. Majestic Trust Flow / Citation Flow
In recent server shows that Google now gives importance to metrics such as Trust Flow and Citation Flow and this metric is very useful for performing link audits and analyzing bad backlinks. If the backlink website has high trust flow, then it means that it has a high-quality backlink profile.
Creating backlinks from the relevant sites are known for improving the search engine ranking and driving more amount of organic traffic to your website. On the other hand, irrelevant links will put your website in trouble.
3. Link Type
Links in the footer, sidebar and navigation links don’t carry much link juice. But the links present inside the content gains the attention of the audiences. And these links are also known as contextual backlinks.
How to Clean Spam Backlinks
1. Disavow Tool
The disavow tool is the solution for the bad backlinks and this tool is very helpful in preventing your website against link-based penalties. Simply navigate the bad backlinks from the Search console and add to the disavow tool.
2. Manually Contact to Admin
Sometimes it’s not possible to clean the spam backlinks with the help of tools. In this case, you can manually contact the admin and request him to remove backlinks. This process can be time-consuming but it will prove to be beneficial once it’s completed.
How to Create Quality Inbound Links
1. Competitors Backlinks Analysis
This method is helpful in inspecting the backlinks of Competitors. With the assistance of Majestic SEO and SEMrush tools, you can recognize the top backlinks of competitors.
Competitors Backlinks Research using Majestic SEO
Step1: Enter your competitor’s website, go to the Backlinks section.
Step2: Now you can export all the links or check one by one. Make sure you select only the most relevant backlinks.
Step 3: To check backlinks authority you need to check the URL’s Domain and URL Flow Metrics according to the given screenshot. The lower these Metrics are the less valuable backlinks.
2. Guest Posting
Writing guest posts on highly ranked and traffic websites can prove to very beneficial in generating powerful incoming links.
Best Way to Pitch Bloggers:
3. Broken Link Building
Broken Link building is a pure link building technique that is utilized for discovering broken links. It’s one of my favorite strategies I’ve used to rank my recent projects.
Infographics are the graphical visual representation of data or information. And it’s considered a great way for engaging with your audiences and displaying data more interestingly. Plus these infographics have a positive impact on the website.