The Internet has been around for only a short period of time compared to business. Business is as old as perhaps the first time man exchanged a fruit for some water. But in today’s world, one can’t imagine a business without the help of the internet. It has become an integral part of the many processes of the business. It has helped businesses reach new heights and also sows some new seeds in it. On comparing some stats we could see that about 80% of any company’s growth in today’s world is credited to the helping hand of the internet.
Let’s have a brief look at how the internet has actually helped businesses.
Online Markets
Retailing is perhaps the simplest form of business in the world today. To fulfill your shopping desires it is a traditional practice for the world to go out to the market right? Well not anymore. The most logical way to shop is not by going to your nearest retail outlet but to go to your laptop or smartphone. Basically any device linked to the internet can get the world’s market to your doorstep.
The way the internet has revolutionized business is mindblowing. It boomed somewhere between the 2000s and has been on a rise ever since. What the internet did is that it allowed a lot of retailers to put their products and services online and available to the public 24/7 on their cellphones and laptops. Companies like Amazon and Alibaba are the leading online shopping portals today and have profited from this development brilliantly.
Digital Marketing
One can have a service and can be the best at providing it but it would all go in vain if one can’t tell people about it. You might let the people near you know about your business but what about the rest of the world? Of course, the internet, with its golden aspect of digital marketing has been the best support for a person wanting to advertise. With the help of web designers, one can very easily get a website made of their service and after the addition of audiovisual effects, your product would be ready to go on to the internet.
Furthermore, the internet will also be able to help you find these web designers easily. If for example, you are in St. Louis then you simply need to search for digital marketing St. Louis and you would get a number of options at your disposal. The internet has indeed done wonders and has helped people catapult their businesses over the international boundaries to reach masses in every corner of the world. There isn’t a place on this earth that the internet and advertisements can’t reach. In fact, the power of advertisement only came to light after the internet shouldered it.
Payment gateways
Long back around 643 B.C., Gold was used as a form of barter to buy goods and services. Not long after that, the people started using coins and later added paper notes to replace Gold. Currency in the form of paper has been here all along.
But how could someone purchase a certain thing by sitting on the other end of the world? They did invent telephones but there was no practical way of sending money across borders. The Internet did not only solve that problem but also, in fact, did much more. Through the use of the internet, one could easily send money from their bank account to another by a click of a button.
Paypal and other portals were quick to capitalize on this idea. These payment gateways revolutionized the way people shopped for almost everything they ever needed and played a major role in the developments of online marketplaces.
Of course, there are many other aspects of a business that the internet has made a mark on but the above mentioned were the most prominent.
Things like offering and finding employment for staff for companies, researching, handling data, cloud storage, and other aspects of businesses were also made available and we can give the full credit to the internet.
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