Getting OTT to work: How to ensure quality and satisfy users

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“Over-the-top”, or OTT, is the sexiest term in entertainment right now. We are on the cusp on significant change in a world that hasn’t changed a great deal in the last 50 years – and OTT sits at the centre of the inevitable and unstoppable merger between the worlds of television and digital video.

For app developers, as well as entertainment companies offering movies and TV shows on demand, …
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